You have your inbound marketing program up and running and you have been getting good results but now the program seems to be flat and is running out of steam. What should you do next?
The State of Inbound 2017
Released today, Hubspot’s annual report, The State of Inbound 2017 cites two major shifts taking place: Marketers are making the leap into visual content creation while salespeople are slowly shifting from the hard-seller stereotype to a more trusted advisor.
You have finally done it! After months of thinking about it, you have started your inbound marketing program and began publishing content to your blog. It took countless rewrites, but you have just published the very first piece! But now what? How will people see your hard work?
For a variety of reasons, companies suspend their B2B inbound marketing programs. Budgets may be reallocated, executives may not have been fully committed to the program, goals may be misaligned, or executives may not understand exactly the value of inbound marketing in establishing a digital presence.
I attended Hubspot’s Inbound 2016 Conference in Boston this year and was blown away by how jazzed over 19,000 people were about everything digital marketing. It was a blast and I got a chance to hear about best practices from leaders in the field, get some on-on-one time with our consultants (Red Javelin is a Hubspot Agency partner) and hear about the company’s vision on the future of inbound marketing. Inbound is definitely a movement and felt the excitement all around me from marketing professionals of all specialties - content, web design, graphics design, PR, sales, and SEO.
Twitter recently announced even more changes to its popular social media platform. In the past tweeters were limited to Twitter’s strict 140 characters including replies, links and photos. Now Twitter has finally eased up on the character limits providing marketers with more flexibility in what they can post.