Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

55 Tips for Smarter Inbound Marketing

Posted on June 20, 2017 by Admin
Here are four great articles  in Forbes featuring a total of fifty-five tips for smarter inbound marketing. First, you need to really understand who you are selling to – create awesome personas. Second, a content strategy sets the foundation for your entire program. And last but not least, create killer content. We have highlighted Red Javelin's contributed tip in each one.
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The One Thing You Need To Do To Keep Your Inbound Marketing Fresh

Posted on May 23, 2017 by Red Javelin

You have your inbound marketing program up and running and you have been getting good results but now the program seems to be flat and is running out of steam. What should you do next?

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Selling to the C-Suite? Here is Where They Get Trusted Information

Posted on May 16, 2017 by Admin

The State of Inbound 2017

Released today, Hubspot’s annual report, The State of Inbound 2017 cites two major shifts taking place: Marketers are making the leap into visual content creation while salespeople are slowly shifting from the hard-seller stereotype to a more trusted advisor.

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8 Inbound Marketing Tactics to Drive Blog Traffic

Posted on April 25, 2017 by Becca Brennan

You have finally done it! After months of thinking about it, you have started your inbound marketing program and began publishing content to your blog. It took countless rewrites, but you have just published the very first piece! But now what? How will people see your hard work? 

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Here’s What Happens When You Stop Your B2B Inbound Marketing Program

Posted on April 18, 2017 by Red Javelin

For a variety of reasons, companies suspend their B2B inbound marketing programs.  Budgets may be reallocated, executives may not have been fully committed to the program, goals may be misaligned, or executives may not understand exactly the value of inbound marketing in establishing a digital presence.

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Top 10 Key Takeaways from Inbound 2016 for B2B Marketers


I attended Hubspot’s Inbound 2016 Conference in Boston this year and was blown away by how jazzed over 19,000 people were about everything digital marketing.  It was a blast and I got a chance to hear about best practices from leaders in the field, get some on-on-one time with our consultants (Red Javelin is a Hubspot Agency partner) and hear about the company’s vision on the future of inbound marketing. Inbound is definitely a movement and felt the excitement all around me from marketing professionals of all specialties - content, web design, graphics design, PR, sales, and SEO.

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Social Media Update: Get More from your Twitter!

Posted on June 01, 2016 by Laura Often

Twitter recently announced even more changes to its popular social media platform.  In the past tweeters were limited to Twitter’s strict 140 characters including replies, links and photos. Now Twitter has finally eased up on the character limits providing marketers with more flexibility in what they can post.

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