Hidden Targets

Red Javelin's Take on Hitting Your Target.

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08 Feb 2024
B2B Marketing | 3 min read

One Year Later: A Gen AI Update

It’s been over a year since I dipped my toes into generative AI. I beg...

17 Jan 2024
Public Relations (PR) | 5 min read

Getting Featured in Top Media Outlets: The Anatomy of a Tier 1 Media Placement

Landing a public relations (PR) article in a top media outlet such as ...

11 Jan 2024

Unleash the Power of Gen Z as B2B Decision Makers

Move over, Boomers and Xers, there's a new generation moving into the ...

29 Nov 2023
Marketing & PR Trends | 3 min read

B2B Buying Journey in 2024: Buyers now want early access to product experts

The ever-evolving B2B journey is expected to take another turn in 2024...

14 Nov 2023
Marketing & PR Trends PR | 8 min read

Is traditional media making a comeback? Forrester says yes. And we do too.

Every few years, a new reason surfaces on why PR is dead. It started w...

07 Nov 2023
Startup PR & Marketing | 3 min read

Coming out of Stealth: How to Start Your Marketing Engine and Launch for Success

Last week, I participated as a mentor at Babson College's Mentor Madne...

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