Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

I Love Lucy! Trends to Watch: AI for Marketing Professionals

Posted on April 19, 2017 by Lisa Allocca

Yesterday, I listened in on a Webinar sponsored by the Hubspot Academy and IBM’s Learning Center titled IBM Watson & the Not So Distant Future of AI in Digital Marketing. It was a panel discussion led by Head of HubSpot Research, Mimi An, with  Program Director of Product Management at IBM Watson Signal Services, Alyssa Simpson, and Managing Partner of IBM Watson customer Equals 3, Scott Litman as panelists.

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Here’s What Happens When You Stop Your B2B Inbound Marketing Program

Posted on April 18, 2017 by Red Javelin

For a variety of reasons, companies suspend their B2B inbound marketing programs.  Budgets may be reallocated, executives may not have been fully committed to the program, goals may be misaligned, or executives may not understand exactly the value of inbound marketing in establishing a digital presence.

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3 Tips to Avoid a PR Crisis like United Airlines' $1B Mess

Posted on April 12, 2017 by Red Javelin

In today’s real-time world of social media and with critics everywhere, reputation management matters more than ever and it can be lost in an instant. By now, most of you have heard about how a passenger was forcibly dragged off a plane when he was bumped from a flight. If you missed it, watch this video here. It has gone viral in the worst possible way for United.  Even United's competitors are taking advantage of its  pr crisis.

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Thinking of a Rebrand? 7 Strategies to Get You There

Posted on April 04, 2017 by Laura Often

Throughout a company’s lifespan a discussion of a rebrand will inevitably come up in either a sales, marketing, or management discussion. A difficult decision, a corporate rebrand can be one of the most challenging processes that a company goes through. Whether it is just a brand refresh (website or logo change) or a full corporate rebrand, here are seven strategies to help you implement a successful rebrand. 

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9 Tips to Make Your Product Launch Successful & 3 Tips Why It May Fail [Forbes Article]

Posted on March 28, 2017 by Lisa Allocca

Successful launches boil down to one principle: Planning.  

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Calculate the Value of Your PR Program with New PR Metrics

Posted on March 23, 2017 by Lisa Allocca

There is an ongoing debate on the value that PR brings to an overall marketing program. While much of PR’s impact isn’t always tangible, measurable, or immediate, many organizations fail to consider the critical importance of PR in their overall marketing strategy.

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World Water Day 2017 - At the Water's Edge

Posted on March 22, 2017 by Lisa Allocca

In this issue of At the Water's Edge we explore World Water Day. Check it out!   



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Integrated PR and Content Marketing Yield Big Results for B2B Companies

Posted on March 17, 2017 by Red Javelin

Is earned media part of your content marketing plan? Is content marketing part of your earned media plan? If not it should be. In our business, we see firms with just content marketing, just public relations, or both but each function working in a silo.

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7 Website Design Must-Haves for 2017

Posted on March 02, 2017 by Marc Avila

Does your messaging need tweaking? Are you looking to develop a new website or are you ready for a website redesign? If so, this post is for you. This guest post comes from Marc Avila, Founder and Team Lead at  3 Media Web.   3 Media Web is one of Red Javelin's web design and development partners - check out their great work!

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Water Wars, Solar Powered Desalination, and California's Ongoing Water Crisis

Posted on February 21, 2017 by Lisa Allocca

In this issue of At the Water's Edge we explore armed conflict over water, California's ongoing water crisis (not enough and then too much water!) water reuse, and solar powered desalination. Check it out!  



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