A content strategy is a must-have for any marketing organization. It is the foundation for almost all of your marketing activities but the process of developing it can be daunting. A content strategy is a plan for creating, delivering and maintaining useful marketing content designed to attract, engage and acquire your targeted audience.
As I write this in New England, the morning air grows crisper, the children are back in school, and the leaves are starting to change colors. We can’t escape it (and apologies to any Game of Thrones fans,) but fall is coming. And while I’m always sad to see the summer go, I’m also excited to get back into a routine and ramp up my projects. The fall is often the busiest time for PR and marketing professionals. So how can you make sure your team is ready for the fall workload?
When the White House hired Anthony Scaramucci as Communications Director, I was surprised. It seemed an interesting choice for communications director, based on his experience. Most communications directors have agency, marketing or public relations experience working either in the private or public sector. Because of that, it was less of a surprise when the President relieved Mr. Scaramucci of his duties. Although Mr. Scaramucci was only in the position for ten days, he made some mistakes that a more seasoned spokesperson probably would not have made. If the White House had reached out to Red Javelin for advice, we could have offered some help for less of a tenacious tenure. We’d like to offer the next White House Communications Director (and you) some tips on being a successful spokesperson.
NuPark is reinventing parking management. The Company created a cloud-based solution for all aspects of parking operations from permitting, issuing and enforcing citations, and verifying parking permits with license plate recognition … to real-time data analysis and tools to enhance space utilization. The extent of their services required a website that could accommodate concise explanations of each. In addition, the website needed the capacity for future growth.
Over seven thousand members of the region’s tech community descended on Boston’s City Hall Plaza this month to come together and celebrate at Boston/TechJam, New England’s largest tech festival, organized by MassTLC.
Last week I attended the Environmental Leader Conference. Despite what is happening in American politics, private industry is increasing their spend in sustainable efforts.
Here is the latest in world water crisis. Check it out!
For years, marketers have been living by the phrase, "content is king." This is more important than ever nowadays, as new channels for creating, curating, sharing and interacting with content continue to emerge.
Launching a new product is both exciting and risky. Getting it right is no easy feat and there is no such thing as a marketing silver bullet when it comes to launching a product. Launching a product is a process, not a single event. It is 90 to 120 days of sequenced activities that lead up to building momentum and awareness in the market. Here are nine tips to make sure your launch does not crash and burn.
You have your inbound marketing program up and running and you have been getting good results but now the program seems to be flat and is running out of steam. What should you do next?