New England Wire Products (NEWP), a third generation family-owned display rack manufacturing company, was interested in ramping up their marketing to help with sales efforts. The company creates and manufacturers high quality display rack solutions for leading retail brands and works around the clock to meet tight deadlines and fast turnaround times.
Storytelling plays a huge role in establishing disruptive technology as a market force. Good storytelling is important when introducing a complex and disruptive offering in the marketplace whose value is not well understood. But storytelling is only the beginning. It takes a village to launch and drive adoption.
This article was first published in Boston Voyager Magazine.
Voice recognition apps have grown in popularity among consumers over the last few years, and the trend continues; for example, voice commands are overtaking typing as the primary way mobile device users conduct online searches.
It’s easy to understand the appeal of voice products. Being able to perform a function simply by speaking to a bot is much more convenient than having to manually open and navigate an app. However, private consumers aren’t the only ones to benefit from these technologies. Voice technology programs have many potential applications across a wide range of industries.
The examples below demonstrate how professionals and organizations in fields like healthcare, retail, and fintech have leveraged AI programming to develop voice recognition technology that better serve their customers. They’ll help you understand how your company can do the same.
This post was originally published on our partner's blog - 3 Media Web, a custom website design and development company.
In today’s socially connected world, brand awareness driven by public relations, content marketing, and social media is more important to businesses than ever before. According to Hubspot, Improving SEO/organic presence is a priority with 66% of marketers noting SEO growth as their top goal for 2017. With its unique ability to generate high-quality, earned content and obtain valuable backlinks from authoritative outlets, PR is playing an increasingly critical role in influencing SEO and demonstrating value with metrics to drive a company’s communications strategy. Earned media, or media coverage that we as PR professionals secure every day, continues to be the most powerful element of today’s data-driven SEO marketing strategies.
It's no secret that B2B spokespeople are usually quite technical and don't always see the “big picture” when communicating with the press. Many times the thought of doing a press interview for a founder or engineering, more technical senior spokesperson is daunting. They try to avoid it, pushing down the responsibility to marketing or others. But the fact of the matter is that the press wants to talk to the top dog - the person who can discuss vision, the industry, and the future of where their emerging technology is going.
So think of it this way: treat a press interview in the same way you would a job interview. First, you have to secure the interview, then deliver, and last but not least, follow through.
We sat down with Red Javelin associate and press guru Neal Stein who shared these 6 six easy steps to overcome this challenge and absolutely kill it in your next press interview.
This post was originally published in Forbes.
Pivoting your marketing tactics is a way of life in the digital age. Market dynamics can change in a blink of an eye and marketers need to respond quickly by tweaking or completely pivoting their programs. Social media is particularly vulnerable to the whims of the market and public opinion, as a single negative social media post can affect your brand’s reputation in minutes.
Red Javelin is an expert at go-to-market strategies and start-up marketing. Many of our clients over the past 17 years (time flies!) come to us when they just have seed money and grow with us until they exit. There are a number of organizations in the Greater Boston area that help entrepreneurs get their ideas off the ground. Red Javelin regularly offers office hours and mentors founders that need help. Next week, Red Javelin is working with student entrepreneurs at two great local higher learning institutions.
With more than 800 million active users, Instagram is rapidly becoming one of the most popular social media platforms right behind Facebook and YouTube.
Red Javelin has done a lot of work over the years in sustainability. One area that we have been focused is water conservation; specifically the technologies that help businesses conserve water.
In honor of World Water Day 2018 on March 22, we thought we would do a round up on some of the latest water news, the latest water stats, as well as ten organizations whose missions are to create a water-secure future.