We just got back from the Consumer Electronics Show (CES) and all I can say is WOW! CES can be daunting for both exhibitors and attendees. The show is massive with more than 180,000 attendees and technology that can blow your mind such as robots that can do just about anything, flying autonomous vehicles and televisions that roll up like posters.
Recently I was perusing some reports during our 2018 planning process and I came across a number of interesting statistics that have a significant impact on B2B marketing in 2018. There were a couple of surprises. Let’s take a closer look.
As we say goodbye to 2017, we were pleasantly surprised at the topics that garnered the most views and shares this past year. The customer experience, marketing strategies, and metrics took top honors. Prior to 2017, the topics that were most popular were more tactical in nature.
'Twas the night before launch, when all through the team
Last minute checks had us running out of steam;
With campaign and brand message crafted with care,
In hopes that lots of web traffic would soon be there;
We did it! We’re more than happy to announce that Red Javelin has become a Silver Agency Partner of Hubspot – the leading provider inbound marketing tools. Becoming a Hubspot Partner is a recognition of Red Javelin's expertise and proven track record of delivering superior inbound experiences on the Hubspot platform.
Many business-to-business (B2B) companies believe blogging is still optional or even worse, that some poor entry-level marketing person can do it in their spare time. That is just a recipe for failure.
I’ve been involved in helping dozens of small start-up companies ramp up their PR and marketing. Many times it’s to establish a new category of product. Sometimes it’s a new innovation that is disrupting a mature industry. But what I love about what I do is that with startup marketing, there is a formula to success and best practices I’ve learned over the years to help turn small start-ups into industry leaders.
Your business-to-business campaign takes on a different form when implementing paid search. Optimizing a strategy to integrate paid efforts within your current digital marketing plan requires careful planning and research.
There are many helpful tips to explore that encourage integrating a successful paid search campaigns to your B2B marketing efforts.
Inbound marketing is focused on attracting customers through relevant and educational content that adds value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and a variety of social media.
This month I attended the 2017 PRSA International Conference in Boston and was pleasantly surprised by the excitement around the public relations profession and the still significant role earned media plays in the overall integrated marketing mix.