Yesterday, I listened in on a Webinar sponsored by the Hubspot Academy and IBM’s Learning Center titled IBM Watson & the Not So Distant Future of AI in Digital Marketing. It was a panel discussion led by Head of HubSpot Research, Mimi An, with Program Director of Product Management at IBM Watson Signal Services, Alyssa Simpson, and Managing Partner of IBM Watson customer Equals 3, Scott Litman as panelists.
For a variety of reasons, companies suspend their B2B inbound marketing programs. Budgets may be reallocated, executives may not have been fully committed to the program, goals may be misaligned, or executives may not understand exactly the value of inbound marketing in establishing a digital presence.
In today’s real-time world of social media and with critics everywhere, reputation management matters more than ever and it can be lost in an instant. By now, most of you have heard about how a passenger was forcibly dragged off a plane when he was bumped from a flight. If you missed it, watch this video here. It has gone viral in the worst possible way for United. Even United's competitors are taking advantage of its pr crisis.
Throughout a company’s lifespan a discussion of a rebrand will inevitably come up in either a sales, marketing, or management discussion. A difficult decision, a corporate rebrand can be one of the most challenging processes that a company goes through. Whether it is just a brand refresh (website or logo change) or a full corporate rebrand, here are seven strategies to help you implement a successful rebrand.
There is an ongoing debate on the value that PR brings to an overall marketing program. While much of PR’s impact isn’t always tangible, measurable, or immediate, many organizations fail to consider the critical importance of PR in their overall marketing strategy.
Is earned media part of your content marketing plan? Is content marketing part of your earned media plan? If not it should be. In our business, we see firms with just content marketing, just public relations, or both but each function working in a silo.
Does your messaging need tweaking? Are you looking to develop a new website or are you ready for a website redesign? If so, this post is for you. This guest post comes from Marc Avila, Founder and Team Lead at 3 Media Web. 3 Media Web is one of Red Javelin's web design and development partners - check out their great work!
In this issue of At the Water's Edge we explore armed conflict over water, California's ongoing water crisis (not enough and then too much water!) water reuse, and solar powered desalination. Check it out!