Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

The Number One Reason Why You Need a Marketing Flywheel

Posted on January 11, 2019 by Red Javelin

It is Q1 of a new year and marketing teams are beginning to execute on their plans for the new calendar year. Results are reviewed, plans are tweaked and budgets are approved.

Frequently during this process, there is an emphasis on the results of a particular tactic as opposed to looking at the results of a set of integrated tactics focused on a particular goal.

Strategy and tactics must go hand in hand in order for marketing to achieve success, but an effective marketing strategy must be in place before any set of tactics make sense.

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Making Sense of AI

Posted on January 03, 2019 by Red Javelin

For us at Red Javelin, 2018 was the year of artificial intelligence (AI). 

Almost all of our technology clients have begun to offer AI-based products (or put AI on a product road map).  As marketers, it has been a challenge to distill their offerings into concrete business value and develop educational materials with messages that resonate with prospects and customers. 

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Why Customers Need to be the Heartbeat of Your Company

Posted on December 05, 2018 by Red Javelin

Understanding your customer is at the heart of any successful company. If you don’t really understand your target customer, how can you possibly develop products and services that they would want to buy? How can sell to them and support them if you don’t know what makes them tick?

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Where Are You Spending Your 2019 Marketing Budget?

Posted on November 27, 2018 by Red Javelin

It is budget time and you are probably wondering where you should put your marketing dollars. It is that time of year again when marketers are submitting their budgets and plans for 2019.

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Happy Thanksgiving from the Red Javelin Team

Posted on November 20, 2018
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The Forgotten SEO - Image and Video Boost Rankings

Posted on November 07, 2018 by Red Javelin and 3 Media Web

Images and video are now staples in every marketer’s toolbox. Both Google and Bing have introduced AI-powered visual search. The latest market share information published by SEO expert Rand Fishkin at SparkToro shows that Google owns 90% of the search market and Image Search now accounts for more than 21% of all search traffic. 

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Did You Know that PR and Blogs are the Best Tactics to Convert B2B Leads?

Posted on November 01, 2018 by Red Javelin

Chief Marketer recently released the 2019 B2B Marketing Outlook annual survey report and it uncovered some interesting facts about how B2B marketers are investing their time and money to boost engagement, conversions and ROI. This year, the two biggest challenges facing marketers in terms of generating leads are finding leads that convert and getting targeted prospects to engage. In both cases, having the right content can make the difference.

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The Power of the eBook for B2B Thought Leadership

Posted on October 23, 2018 by Red Javelin

There is a lot of noise in the market about what thought leadership is and what tactics do you use to establish your brand or executive as a thought leader.

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Red Javelin Becomes a Gold HubSpot Partner!

Posted on August 15, 2018 by Red Javelin

We’re are pleased to announce that Red Javelin has become a Gold Agency Partner of Hubspot – the leading provider inbound  marketing tools. Becoming a Hubspot Partner is a recognition of Red Javelin's expertise and proven track record of delivering superior inbound experiences on the Hubspot platform.

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Red Javelin Introduces Event Management Services

Posted on July 18, 2018 by Red Javelin

Have you ever heard of the phrase – the devil is in the details? When it comes to events, details count.

Whether you’re preparing for a trade show, conference, corporate party, or a customer experience, planning for an event can be labor intensive and overwhelming. You might make a big mistake by attempting to plan your event without any support, so why not lessen your stress and hire an events professional?

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