Chief Marketer recently released the 2019 B2B Marketing Outlook annual survey report and it uncovered some interesting facts about how B2B marketers are investing their time and money to boost engagement, conversions and ROI. This year, the two biggest challenges facing marketers in terms of generating leads are finding leads that convert and getting targeted prospects to engage. In both cases, having the right content can make the difference.
There is a lot of noise in the market about what thought leadership is and what tactics do you use to establish your brand or executive as a thought leader.
We’re are pleased to announce that Red Javelin has become a Gold Agency Partner of Hubspot – the leading provider inbound marketing tools.
Have you ever heard of the phrase – the devil is in the details? When it comes to events, details count.
Whether you’re preparing for a trade show, conference, corporate party, or a customer experience, planning for an event can be labor intensive and overwhelming. You might make a big mistake by attempting to plan your event without any support, so why not lessen your stress and hire an events professional?
New England Wire Products (NEWP), a third generation family-owned display rack manufacturing company, was interested in ramping up their marketing to help with sales efforts. The company creates and manufacturers high quality display rack solutions for leading retail brands and works around the clock to meet tight deadlines and fast turnaround times.
Storytelling plays a huge role in establishing disruptive technology as a market force. Good storytelling is important when introducing a complex and disruptive offering in the marketplace whose value is not well understood. But storytelling is only the beginning. It takes a village to launch and drive adoption.
This article was first published in Boston Voyager Magazine.
Voice recognition apps have grown in popularity among consumers over the last few years, and the trend continues; for example, voice commands are overtaking typing as the primary way mobile device users conduct online searches.
It’s easy to understand the appeal of voice products. Being able to perform a function simply by speaking to a bot is much more convenient than having to manually open and navigate an app. However, private consumers aren’t the only ones to benefit from these technologies. Voice technology programs have many potential applications across a wide range of industries.
The examples below demonstrate how professionals and organizations in fields like healthcare, retail, and fintech have leveraged AI programming to develop voice recognition technology that better serve their customers. They’ll help you understand how your company can do the same.
This post was originally published on our partner's blog - 3 Media Web, a custom website design and development company.
In today’s socially connected world, brand awareness driven by public relations, content marketing, and social media is more important to businesses than ever before. According to Hubspot, Improving SEO/organic presence is a priority with 66% of marketers noting SEO growth as their top goal for 2017. With its unique ability to generate high-quality, earned content and obtain valuable backlinks from authoritative outlets, PR is playing an increasingly critical role in influencing SEO and demonstrating value with metrics to drive a company’s communications strategy. Earned media, or media coverage that we as PR professionals secure every day, continues to be the most powerful element of today’s data-driven SEO marketing strategies.
It's no secret that B2B spokespeople are usually quite technical and don't always see the “big picture” when communicating with the press. Many times the thought of doing a press interview for a founder or engineering, more technical senior spokesperson is daunting. They try to avoid it, pushing down the responsibility to marketing or others. But the fact of the matter is that the press wants to talk to the top dog - the person who can discuss vision, the industry, and the future of where their emerging technology is going.
So think of it this way: treat a press interview in the same way you would a job interview. First, you have to secure the interview, then deliver, and last but not least, follow through.
We sat down with Red Javelin associate and press guru Neal Stein who shared these 6 six easy steps to overcome this challenge and absolutely kill it in your next press interview.