Hidden Targets

Red Javelin's Take on Hitting Your Target.

05 Aug 2020

It's Time to Review Your Company Message and Positioning

So many of us have been distracted over the past several months. Betwe...

15 Jan 2020

What is a Messaging Blueprint and Why Do I need it?

In a previous post, we have talked about the success of Amazon’s flywh...

22 Feb 2019

Great Global Digital Marketing Takes a Village - New Website for Manufacturer

Do you know that term it takes a village? It also applies to large dig...

11 Jul 2018

New England Wire Products Ramp Sales with Rebrand

New England Wire Products (NEWP), a third generation family-owned disp...

01 Aug 2017

Do You Want to Be a Successful Spokesperson?

When the White House hired Anthony Scaramucci as Communications Direct...

By Admin
04 Apr 2017

Thinking of a Rebrand? 7 Strategies to Get You There

Throughout a company’s lifespan a discussion of a rebrand will inevita...

By Admin
20 Jan 2016

Why did Cision Pay $841 Million for PR Newswire? Because the Press Release is not Dead!

With Cision’s recent acquisition of PR Newswire, many are wondering wh...

24 Nov 2015

Why I’m Thankful to be in Public Relations

It can be easy to get down on being a PR professional. We are often pe...

By Admin
19 Nov 2015

Making the Short List – Lessons Learned from the College Buying Process

Not too long ago  I took my teenage daughter on several college tours....

19 Aug 2015

Start-Up Marketing: 3 Steps To Getting the Message Right

There is quite a bit of content on the Internet about using video, ima...

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