Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

Three Signs It's Time To Pivot Your Social Media Program

Posted on April 05, 2018 by Red Javelin

This post was originally published in Forbes.

Pivoting your marketing tactics is a way of life in the digital age. Market dynamics can change in a blink of an eye and marketers need to respond quickly by tweaking or completely pivoting their programs. Social media is particularly vulnerable to the whims of the market and public opinion, as a single negative social media post can affect your brand’s reputation in minutes.

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B2B Marketers: Is Instagram Right for You?

Posted on March 23, 2018 by Red Javelin

With more than 800 million active users, Instagram is rapidly becoming one of the most popular social media platforms right behind Facebook and YouTube.


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Facebook and YouTube Dominate the Social Media Landscape

Posted on March 09, 2018 by Admin

A new Pew Research Center survey of U.S. adults finds that Facebook and YouTube dominate the social media landscape. At the same time, younger Americans (especially those ages 18 to 24) stand out for embracing a variety of platforms and using them frequently. Some 78% of 18- to 24-year-olds use Snapchat, 71% use Instagram and close to half (45%) are Twitter users.

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Key Ingredients to Successful Influencer Relations

Scroll through any social media channel, go online, or simply look around you at the enormous amount of hidden but prevalent influencers that effect our everyday lives. It’s no secret that influencer marketing has emerged as a channel for creating brand awareness and driving sales. With influencer marketing, brands are able to effectively advertise content in a much more subtle manner. Sounds great, right? Let’s learn about what all of this really entails.

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New Facebook Changes and What It Means to B2B Marketing

Posted on January 24, 2018 by Red Javelin

Facebook is going back its roots by changing its news feed.  In order to stop the spread of fake content, Facebook has decided to show you less business and media content, and more people content. Facebook’s new algorithm favors user content that’s shared by users or actively engaged with and effectively de-prioritize publishers’ content.

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9 Tips For Leveraging the New LinkedIn Updates for B2B Social Media Marketing

Posted on May 18, 2017 by Dana Harris

I had the wonderful fortune of participating in a panel at New England Direct Marketing Association’s (NEDMA) Annual Marketing Conference at Bentley University this week.  The conference’s focus was What’s New! What’s Now! What’s Next!  bringing participants the latest and greatest direct marketing strategies, tactics and technologies. During my session on Social Media Marketing, I gave advice on leveraging the new LinkedIn for B2B marketers and wanted to share:

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What’s New in Social Media Trends in 2017?

Posted on February 02, 2017 by Lisa Allocca

LinkedIn launched in May 2003 and Facebook launched in February 2004. Facebook now has more than 1.5 billion users worldwide! Here is a great infographic about the history and growth of social media by our friends at Skilled.co – 115 Facts You Never Knew About Social Media.

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Are You on Instagram? If Not, You Should Be

Posted on January 25, 2017 by Becca Brennan

Instagram, a social media platform for photo sharing, shares more than 95 million photos daily. The app focuses on capturing moments and stories through pictures and short video. Users post pictures with captions and even customized filters for an artistic flare. Instagram has become a popular social media outlet for celebrities, musicians, newsrooms, brands, teenagers and alike. This creative outlet brings out the visionary side of every user.  

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New Secrets for a Successful B2B Social Media Marketing Strategy

Posted on November 10, 2016 by Lisa Allocca

No content strategy is complete without a social strategy. Social media is an excellent way to amplify your message to your prospective market as well as engage with your customers and prospects. Social media is evolving fast and is becoming increasingly more important for B2B marketers.

If you currently do not have a social media program, it is not too late to start. Let’s take a look at the current state of B2B social media.

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Build Your Social Media Analytics Toolbox

Posted on November 03, 2016 by Red Javelin

Social media is like a networking event. I am not quite sure who actually said this but I heard it at the Social Tools Summit back in April. It is a compelling analogy and is a very effective way of educating people on the power of social media as well as what is required to tend social media during this ongoing 24/7 networking event.

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