There are many marketing firms for hire however; hiring a marketing agency should not be taken lightly. The right agency can help find new customers by boosting your brand awareness and generating new leads. On the other hand, selecting the wrong team could end up being a big waste of money and resources.
To blog or not to blog, that is the question. There is so much hype about video marketing and misconceptions around blogs, many firms are reevaluating the value of blogging. The hype around blogging a few years ago created a misconception that you had to develop 3-4 blog posts per week to realize the benefits. Nothing could be further from the truth. For B2B companies, one longer form (600-1000 words) blog post per week can significantly boost your business.
In our business, we are part of product launch teams all the time. Well planned launches tend to meet expectations while poorly planned launches struggle to gain traction.
In this post, we are not talking about the customer-facing activities that can make or break a launch. We are focusing on what goes on internally, behind the scenes, that can sabotage even the best launch.
New technologies such as AI, analytics, machine learning, robotics, and the Internet of Things (IoT) - the hallmarks of Industry 4.0 - are fundamentally changing the manufacturing industry. These new technologies are essentially digitizing the entire industry.
Do you know that term it takes a village? It also applies to large digital projects. Taking a “best-of-breed” approach instead of an “all-in-one” approach can yield great results. Just ask Hardinge, the leading international manufacturing provider of advanced metal-cutting solutions.
If you are like most manufacturers or industrial companies, you probably have already made some investments in the Internet of Things (IoT) and Industry 4.0 technologies. It is still in the early days but it is only a matter of time when the digital and physical worlds integrate and smart automation powered by data, artificial intelligence (AI), and machine learning are prevalent throughout the business.
Our clients ask this question all the time.
You have a new product in development. Sales is chomping at the bit…marketing is preparing for the launch…and the executive team wants to talk about the product to anyone and everyone.
When is the right time to begin publicly talk about a new product?
Do you feel like you are always looking into the crystal ball when it come to measure your PR program?
With discipline and a solid digital marketing program, you can measure the value of your PR program. There seems to be an ongoing debate on the value that PR brings to an overall marketing program. While much of PR’s impact isn’t always tangible, measurable, or immediate, many organizations fail to consider the critical importance of PR in their overall marketing strategy.
When we think of branding, we tend to think about logos, brand messaging, and how prospects and customers perceive our company. Your company’s brand and reputation are major decision factors for all aspects of business growth.
Employer branding is your reputation as an employer and the value that you offer to your employees. Positive employer branding helps to attract and retain quality employees, who are crucial to the success of the business. However, employer branding can be neglected or even forgotten particularly in times when the company is not actively recruiting and is focused on other aspects of the business.
It is Q1 of a new year and marketing teams are beginning to execute on their plans for the new calendar year. Results are reviewed, plans are tweaked and budgets are approved.
Frequently during this process, there is an emphasis on the results of a particular tactic as opposed to looking at the results of a set of integrated tactics focused on a particular goal.