Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

Red Javelin

Recent Posts

Why Customers Need to be the Heartbeat of Your Company

Posted on December 05, 2018 by Red Javelin

Understanding your customer is at the heart of any successful company. If you don’t really understand your target customer, how can you possibly develop products and services that they would want to buy? How can sell to them and support them if you don’t know what makes them tick?

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Where Are You Spending Your 2019 Marketing Budget?

Posted on November 27, 2018 by Red Javelin

It is budget time and you are probably wondering where you should put your marketing dollars. It is that time of year again when marketers are submitting their budgets and plans for 2019.

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Happy Thanksgiving from the Red Javelin Team

Posted on November 20, 2018
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Did You Know that PR and Blogs are the Best Tactics to Convert B2B Leads?

Posted on November 01, 2018 by Red Javelin

Chief Marketer recently released the 2019 B2B Marketing Outlook annual survey report and it uncovered some interesting facts about how B2B marketers are investing their time and money to boost engagement, conversions and ROI. This year, the two biggest challenges facing marketers in terms of generating leads are finding leads that convert and getting targeted prospects to engage. In both cases, having the right content can make the difference.

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The Power of the eBook for B2B Thought Leadership

Posted on October 23, 2018 by Red Javelin

There is a lot of noise in the market about what thought leadership is and what tactics do you use to establish your brand or executive as a thought leader.

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Red Javelin Becomes a Gold HubSpot Partner!

Posted on August 15, 2018 by Red Javelin

We’re are pleased to announce that Red Javelin has become a Gold Agency Partner of Hubspot – the leading provider inbound  marketing tools. Becoming a Hubspot Partner is a recognition of Red Javelin's expertise and proven track record of delivering superior inbound experiences on the Hubspot platform.

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Red Javelin Introduces Event Management Services

Posted on July 18, 2018 by Red Javelin

Have you ever heard of the phrase – the devil is in the details? When it comes to events, details count.

Whether you’re preparing for a trade show, conference, corporate party, or a customer experience, planning for an event can be labor intensive and overwhelming. You might make a big mistake by attempting to plan your event without any support, so why not lessen your stress and hire an events professional?

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10 Tips for Bringing Innovation to Market

Posted on June 05, 2018 by Red Javelin

Storytelling plays a huge role in establishing disruptive technology as a market force. Good storytelling is important when introducing a complex and disruptive offering in the marketplace whose value is not well understood. But storytelling is only the beginning. It takes a village to launch and drive adoption.

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Meet Dana Harris - Co-Founder of Red Javelin Communications

Posted on May 23, 2018 by Red Javelin

This article was first published in Boston Voyager Magazine.

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Three Signs It's Time To Pivot Your Social Media Program

Posted on April 05, 2018 by Red Javelin

This post was originally published in Forbes.

Pivoting your marketing tactics is a way of life in the digital age. Market dynamics can change in a blink of an eye and marketers need to respond quickly by tweaking or completely pivoting their programs. Social media is particularly vulnerable to the whims of the market and public opinion, as a single negative social media post can affect your brand’s reputation in minutes.

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