To blog or not to blog, that is the question. There is so much hype about video marketing and misconceptions around blogs, many firms are reevaluating the value of blogging. The hype around blogging a few years ago created a misconception that you had to develop 3-4 blog posts per week to realize the benefits. Nothing could be further from the truth. For B2B companies, one longer form (600-1000 words) blog post per week can significantly boost your business.
Many business-to-business (B2B) companies believe blogging is still optional or even worse, that some poor entry-level marketing person can do it in their spare time. That is just a recipe for failure.
For years, marketers have been living by the phrase, "content is king." This is more important than ever nowadays, as new channels for creating, curating, sharing and interacting with content continue to emerge.
We’re all guilty of relying on spelling and grammar checks. But does the spell check tool on our word documents or content truly catch every grammar mistake? Most of the time it doesn’t. Here are five of the most common grammar mistakes and how to fix them:
The pressure is on and deadlines are looming.
You sit down with your favorite coffee cup ready to write your next masterpiece, expecting the magic to start flowing out onto the page. Your fingers hit the keyboard – and your mind goes blank. You have nothing.
Writer’s block – it happens everyone, whether you are a professional author or a freestyle blogger. Here are seven tips to help you beat the block:
I attended Hubspot’s Inbound 2016 Conference in Boston this year and was blown away by how jazzed over 19,000 people were about everything digital marketing. It was a blast and I got a chance to hear about best practices from leaders in the field, get some on-on-one time with our consultants (Red Javelin is a Hubspot Agency partner) and hear about the company’s vision on the future of inbound marketing. Inbound is definitely a movement and felt the excitement all around me from marketing professionals of all specialties - content, web design, graphics design, PR, sales, and SEO.
So much has been written about how blogs generate more traffic to your web site and how it can generates leads. In fact, many believe that is a blog’s only function. If you fall into this category, then you are missing out.