Our clients ask this question all the time.
You have a new product in development. Sales is chomping at the bit…marketing is preparing for the launch…and the executive team wants to talk about the product to anyone and everyone.
When is the right time to begin publicly talk about a new product?
Do you feel like you are always looking into the crystal ball when it come to measure your PR program?
With discipline and a solid digital marketing program, you can measure the value of your PR program. There seems to be an ongoing debate on the value that PR brings to an overall marketing program. While much of PR’s impact isn’t always tangible, measurable, or immediate, many organizations fail to consider the critical importance of PR in their overall marketing strategy.
When we think of branding, we tend to think about logos, brand messaging, and how prospects and customers perceive our company. Your company’s brand and reputation are major decision factors for all aspects of business growth.
Employer branding is your reputation as an employer and the value that you offer to your employees. Positive employer branding helps to attract and retain quality employees, who are crucial to the success of the business. However, employer branding can be neglected or even forgotten particularly in times when the company is not actively recruiting and is focused on other aspects of the business.
It is Q1 of a new year and marketing teams are beginning to execute on their plans for the new calendar year. Results are reviewed, plans are tweaked and budgets are approved.
Frequently during this process, there is an emphasis on the results of a particular tactic as opposed to looking at the results of a set of integrated tactics focused on a particular goal.
Strategy and tactics must go hand in hand in order for marketing to achieve success, but an effective strategy must be in place before any set of tactics make sense.
For us at Red Javelin, 2018 was the year of artificial intelligence (AI).
Almost all of our technology clients have begun to offer AI-based products (or put AI on a product road map). As marketers, it has been a challenge to distill their offerings into concrete business value and develop educational materials with messages that resonate with prospects and customers.
Understanding your customer is at the heart of any successful company. If you don’t really understand your target customer, how can you possibly develop products and services that they would want to buy? How can sell to them and support them if you don’t know what makes them tick?
It is budget time and you are probably wondering where you should put your marketing dollars. It is that time of year again when marketers are submitting their budgets and plans for 2019.
Images and video are now staples in every marketer’s toolbox. Both Google and Bing have introduced AI-powered visual search. The latest market share information published by SEO expert Rand Fishkin at SparkToro shows that Google owns 90% of the search market and Image Search now accounts for more than 21% of all search traffic.
Chief Marketer recently released the 2019 B2B Marketing Outlook annual survey report and it uncovered some interesting facts about how B2B marketers are investing their time and money to boost engagement, conversions and ROI. This year, the two biggest challenges facing marketers in terms of generating leads are finding leads that convert and getting targeted prospects to engage. In both cases, having the right content can make the difference.
