Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

10 Questions to Ask when Selecting an Inbound Marketing Agency

Posted on April 16, 2019 by Red Javelin

There are many marketing firms for hire however; hiring a marketing agency should not be taken lightly. The right agency can help find new customers by boosting your brand awareness and generating new leads. On the other hand, selecting the wrong team could end up being a big waste of money and resources.

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How Your B2B Blog Impacts Your Bottom Line

Posted on April 04, 2019 by Red Javelin

To blog or not to blog, that is the question. There is so much hype about video marketing and misconceptions around blogs, many firms are reevaluating the value of blogging. The hype around blogging a few years ago created a misconception that you had to develop 3-4 blog posts per week to realize the benefits. Nothing could be further from the truth. For B2B companies, one longer form (600-1000 words) blog post per week can significantly boost your business.

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8 Reasons Why Product Launches Fail

Posted on March 20, 2019 by Red Javelin
This is one of our most read posts however many firms still do not have an internal launch process in place so we thought we would update it and run it again.

In our business, we are part of product launch teams all the time. Well planned launches tend to meet expectations while poorly planned launches struggle to gain traction.

In this post, we are not talking about the customer-facing activities that can make or break a launch. We are focusing on what goes on internally, behind the scenes, that can sabotage even the best launch.

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Manufacturing and Inbound Marketing – The New Power Couple

Posted on March 11, 2019 by Red Javelin

New technologies such as AI, analytics, machine learning, robotics, and the Internet of Things (IoT) - the hallmarks of Industry 4.0 - are fundamentally changing the manufacturing industry. These new technologies are essentially digitizing the entire industry.

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Customer PR: Happy Customers Tell Great Stories

Posted on February 27, 2019 by Lisa Allocca

“Our customers love us but they won’t talk.”

We hear this all the time but in many cases, this statement just isn’t true. Many organizations believe that Customer PR = Press Release but it is so much more than just a press release. 

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Great Global Digital Marketing Takes a Village - New Website for Manufacturer

Posted on February 22, 2019 by Red Javelin

Do you know that term it takes a village? It also applies to large digital projects. Taking a “best-of-breed” approach instead of an “all-in-one” approach can yield great results. Just ask Hardinge, the leading international manufacturing provider of advanced metal-cutting solutions. 

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Industry 4.0 is a Game Changer for Marketing

Posted on February 13, 2019 by Red Javelin

If you are like most manufacturers or industrial companies, you probably have already made some investments in the Internet of Things (IoT) and Industry 4.0 technologies. It is still in the early days but it is only a matter of time when the digital and physical worlds integrate and smart automation powered by data, artificial intelligence (AI), and machine learning are prevalent throughout the business.

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Product Launch: When Should You Start Talking About a New Product?

Posted on January 30, 2019 by Red Javelin

Our clients ask this question all the time.

You have a new product in development. Sales is chomping at the bit…marketing is preparing for the launch…and the executive team wants to talk about the product to anyone and everyone.

When is the right time to begin publicly talk about a new product?

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Do You Know the Value of Your PR Program?

Posted on January 25, 2019 by Red Javelin

Do you feel like you are always looking into the crystal ball when it come to measure your PR program?

With discipline and a solid digital marketing program, you can measure the value of your PR program. There seems to be an ongoing debate on the value that PR brings to an overall marketing program. While much of PR’s impact isn’t always tangible, measurable, or immediate, many organizations fail to consider the critical importance of PR in their overall marketing strategy.

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Why Employer Branding is More Important than Ever

Posted on January 16, 2019 by Red Javelin

When we think of branding, we tend to think about logos, brand messaging, and how prospects and customers perceive our company. Your company’s brand and reputation are major decision factors for all aspects of business growth.

Employer branding is your reputation as an employer and the value that you offer to your employees. Positive employer branding helps to attract and retain quality employees, who are crucial to the success of the business. However, employer branding can be neglected or even forgotten particularly in times when the company is not actively recruiting and is focused on other aspects of the business.

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