Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

Why Employer Branding is More Important than Ever

Posted on January 16, 2019 by Red Javelin

When we think of branding, we tend to think about logos, brand messaging, and how prospects and customers perceive our company. Your company’s brand and reputation are major decision factors for all aspects of business growth.

Employer branding is your reputation as an employer and the value that you offer to your employees. Positive employer branding helps to attract and retain quality employees, who are crucial to the success of the business. However, employer branding can be neglected or even forgotten particularly in times when the company is not actively recruiting and is focused on other aspects of the business.

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Making Sense of AI

Posted on January 03, 2019 by Red Javelin

For us at Red Javelin, 2018 was the year of artificial intelligence (AI). 

Almost all of our technology clients have begun to offer AI-based products (or put AI on a product road map).  As marketers, it has been a challenge to distill their offerings into concrete business value and develop educational materials with messages that resonate with prospects and customers. 

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Why Customers Need to be the Heartbeat of Your Company

Posted on December 05, 2018 by Red Javelin

Understanding your customer is at the heart of any successful company. If you don’t really understand your target customer, how can you possibly develop products and services that they would want to buy? How can sell to them and support them if you don’t know what makes them tick?

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The Power of the eBook for B2B Thought Leadership

Posted on October 23, 2018 by Red Javelin

There is a lot of noise in the market about what thought leadership is and what tactics do you use to establish your brand or executive as a thought leader.

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10 Tips for Bringing Innovation to Market

Posted on June 05, 2018 by Red Javelin

Storytelling plays a huge role in establishing disruptive technology as a market force. Good storytelling is important when introducing a complex and disruptive offering in the marketplace whose value is not well understood. But storytelling is only the beginning. It takes a village to launch and drive adoption.

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Meet Dana Harris - Co-Founder of Red Javelin Communications

Posted on May 23, 2018 by Red Javelin

This article was first published in Boston Voyager Magazine.

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How Businesses Across Verticals Are Embracing Voice Technology

Posted on May 09, 2018 by Blue Bell Labs

Voice recognition apps have grown in popularity among consumers over the last few years, and the trend continues; for example, voice commands are overtaking typing as the primary way mobile device users conduct online searches.

It’s easy to understand the appeal of voice products. Being able to perform a function simply by speaking to a bot is much more convenient than having to manually open and navigate an app. However, private consumers aren’t the only ones to benefit from these technologies. Voice technology programs have many potential applications across a wide range of industries.

The examples below demonstrate how professionals and organizations in fields like healthcare, retail, and fintech have leveraged AI programming to develop voice recognition technology that better serve their customers. They’ll help you understand how your company can do the same.

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Student Entrepreneurs Thrive at UMass DifferenceMaker Program and Babson's B.E.T.A. Challenge

Posted on March 29, 2018 by Red Javelin

Red Javelin is an expert at go-to-market strategies and start-up marketing. Many of our clients over the past 17 years (time flies!) come to us when they just have seed money and grow with us until they exit. There are a number of organizations in the Greater Boston area that  help entrepreneurs get their ideas off the ground. Red Javelin regularly offers office hours and mentors founders that need help. Next week, Red Javelin is working with student entrepreneurs at two great local higher learning institutions.

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World Water Day 2018: What You Need to Know About the World Water Crisis

Posted on March 15, 2018 by Lisa Allocca

Red Javelin has done a lot of work over the years in sustainability. One area that we have been focused  is water conservation; specifically the technologies that help businesses conserve water.

In honor of World Water Day 2018 on March 22, we thought we would do a round up on some of the latest water news, the latest water stats, as well as ten organizations whose missions are to create a water-secure future.

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The Power of Thought Leadership in B2B Marketing

Posted on February 20, 2018 by Red Javelin

Thought leadership may seem like the buzzword du jour however it is a critical element for establishing trust and credibility with your prospects and customers. According to a recent LinkedIn survey, 45% of decision makers said that thought leadership directly led them to decide to do business with the company while 30% said it led them to remove a company from consideration.

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