Understanding your customer is at the heart of any successful company. If you don’t really understand your target customer, how can you possibly develop products and services that they would want to buy? How can sell to them and support them if you don’t know what makes them tick?
There is a lot of noise in the market about what thought leadership is and what tactics do you use to establish your brand or executive as a thought leader.
Storytelling plays a huge role in establishing disruptive technology as a market force. Good storytelling is important when introducing a complex and disruptive offering in the marketplace whose value is not well understood. But storytelling is only the beginning. It takes a village to launch and drive adoption.
This article was first published in Boston Voyager Magazine.
Voice recognition apps have grown in popularity among consumers over the last few years, and the trend continues; for example, voice commands are overtaking typing as the primary way mobile device users conduct online searches.
It’s easy to understand the appeal of voice products. Being able to perform a function simply by speaking to a bot is much more convenient than having to manually open and navigate an app. However, private consumers aren’t the only ones to benefit from these technologies. Voice technology programs have many potential applications across a wide range of industries.
The examples below demonstrate how professionals and organizations in fields like healthcare, retail, and fintech have leveraged AI programming to develop voice recognition technology that better serve their customers. They’ll help you understand how your company can do the same.
Red Javelin is an expert at go-to-market strategies and start-up marketing. Many of our clients over the past 17 years (time flies!) come to us when they just have seed money and grow with us until they exit. There are a number of organizations in the Greater Boston area that help entrepreneurs get their ideas off the ground. Red Javelin regularly offers office hours and mentors founders that need help. Next week, Red Javelin is working with student entrepreneurs at two great local higher learning institutions.
Red Javelin has done a lot of work over the years in sustainability. One area that we have been focused is water conservation; specifically the technologies that help businesses conserve water.
In honor of World Water Day 2018 on March 22, we thought we would do a round up on some of the latest water news, the latest water stats, as well as ten organizations whose missions are to create a water-secure future.
Thought leadership may seem like the buzzword du jour however it is a critical element for establishing trust and credibility with your prospects and customers. According to a recent LinkedIn survey, 45% of decision makers said that thought leadership directly led them to decide to do business with the company while 30% said it led them to remove a company from consideration.