In our business, we are part of product launch teams all the time. Well planned launches tend to meet expectations while poorly planned launches struggle to gain traction.
In this post, we are not talking about the customer-facing activities that can make or break a launch. We are focusing on what goes on internally, behind the scenes, that can sabotage even the best launch.
There are so many things that can delay a launch or put it on a different path. Developing and launching a product is no simple task, it is much more complex than meets the eye. Here are seven red flags that can signal your launch will not meet expectations.