Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

Improve Customer Acquisition Costs with a Killer Marketing Strategy

Most companies view marketing as an expense item.  In fact, we’ve seen a number of companies scale back on their marketing efforts to hire more sales people with great contact lists. That works until they have exhausted their network. Without a strong marketing program, your sales team is going to have limited reach.

That is where marketing kicks in. Marketing is all about extending your brand’s reach and paving the way for the sale.

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How Inbound Increased Monthly Leads by 45% for Manufacturer

Some manufacturers believe that inbound marketing for online lead generation does not work for complex, long lead-time products. Nothing could be further from the truth. In fact, inbound has been proven to actually shorten the sales cycle. We wrote about this in a recent blog post titled Manufacturing and Inbound Marketing – The New Power Couple.

Let’s take a look at a case study that generated great results.

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Red Javelin Becomes a Gold HubSpot Partner!

Posted on August 15, 2018 by Red Javelin

We’re are pleased to announce that Red Javelin has become a Gold Agency Partner of Hubspot – the leading provider inbound  marketing tools. Becoming a Hubspot Partner is a recognition of Red Javelin's expertise and proven track record of delivering superior inbound experiences on the Hubspot platform.

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Red Javelin Is a Hubspot Silver Partner

Posted on December 13, 2017 by Red Javelin

We did it! We’re more than happy to announce that Red Javelin has become a Silver Agency Partner of Hubspot – the leading provider inbound  marketing tools. Becoming a Hubspot Partner is a recognition of Red Javelin's expertise and proven track record of delivering superior inbound experiences on the Hubspot platform.

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Increase Conversions with a Clear B2B Value Proposition

Posted on October 18, 2017 by Red Javelin

For B2B organizations, generating traffic to your website is one of the most important initiatives in any marketing organization. The other is ensuring the traffic you are able to generate is qualified and will convert once they arrive. Without a clear and compelling value proposition, you may be missing the opportunity to convert people that are looking for your product or service.

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55 Tips for Smarter Inbound Marketing

Posted on June 20, 2017 by Admin
Here are four great articles  in Forbes featuring a total of fifty-five tips for smarter inbound marketing. First, you need to really understand who you are selling to – create awesome personas. Second, a content strategy sets the foundation for your entire program. And last but not least, create killer content. We have highlighted Red Javelin's contributed tip in each one.
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The One Thing You Need To Do To Keep Your Inbound Marketing Fresh

Posted on May 23, 2017 by Red Javelin

You have your inbound marketing program up and running and you have been getting good results but now the program seems to be flat and is running out of steam. What should you do next?

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Selling to the C-Suite? Here is Where They Get Trusted Information

Posted on May 16, 2017 by Admin

The State of Inbound 2017

Released today, Hubspot’s annual report, The State of Inbound 2017 cites two major shifts taking place: Marketers are making the leap into visual content creation while salespeople are slowly shifting from the hard-seller stereotype to a more trusted advisor.

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8 Inbound Marketing Tactics to Drive Blog Traffic

Posted on April 25, 2017 by Becca Brennan

You have finally done it! After months of thinking about it, you have started your inbound marketing program and began publishing content to your blog. It took countless rewrites, but you have just published the very first piece! But now what? How will people see your hard work? 

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Here’s What Happens When You Stop Your B2B Inbound Marketing Program

Posted on April 18, 2017 by Red Javelin

For a variety of reasons, companies suspend their B2B inbound marketing programs.  Budgets may be reallocated, executives may not have been fully committed to the program, goals may be misaligned, or executives may not understand exactly the value of inbound marketing in establishing a digital presence.

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