Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

There are now 21 Influencers in the Technology Buying Cycle

Say what? Is that a typo?

That was my first reaction when I read the latest report titled “The Drive to Transform Powers a More Inclusive Buying Dynamic” from industry research firm IDG.  This year’s report revealed that there are on average 21 individuals involved in a new enterprise technology purchase! Gulp.

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How to Use Context for Powerful Data-Driven Storytelling

Posted on January 10, 2017 by Lisa Allocca

Storytelling is becoming a necessary skillset throughout every organization. Now that most companies publish their own content, good storytelling is a critical skill set in all marketing organizations.

Today’s buyers are overwhelmed. The amount of information and options has reached a tipping point, placing a significant burden on customers’ ability to make purchase decisions. Too much information paralyzes decision-making, too many stakeholders cause the buyer to settle for a “good enough” solution, and too many options result in an extended buying cycle and an overwhelming purchase experience for customers. Customers and prospects need clarity. However, it is no longer just the purview of marketing, it is now necessary in every part of the organization.

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Build Your Social Media Analytics Toolbox

Posted on November 03, 2016 by Red Javelin

Social media is like a networking event. I am not quite sure who actually said this but I heard it at the Social Tools Summit back in April. It is a compelling analogy and is a very effective way of educating people on the power of social media as well as what is required to tend social media during this ongoing 24/7 networking event.

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What is Data-Driven Storytelling and Why Do You Need It?

Posted on November 02, 2016 by Red Javelin

Storytelling is a cornerstone of the human experience and data-driven storytelling is the next big thing in content marketing. Brands today have displaced traditional advertising as well as journalists by producing their own content. The goal is to keep their brand in front of prospects to build awareness without having to pay hefty fees to get in front of their audience or “negotiate” with journalist gatekeepers.

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6 Social Media Metrics That Matter to the Executive Team

Posted on October 28, 2016 by Red Javelin

There are hundreds of social media metrics in the social universe. Which are the ones that matter for your business?

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