Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

4 Content Marketing Resources to Help You With Your 2016 Marketing Budget

Posted on October 29, 2015 by Red Javelin


As a strategist, I love this time of year when there is plenty of planning going on. As we look back on 2015, we can begin to evaluate what worked and what didn’t and look towards putting our 2016 marketing budgets and plans into place.

Here are four resources to help you put together your content marketing plan and budget for 2016.

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2016 Marketing Budget: Engage Your Channel

Posted on October 21, 2015 by Lisa Allocca

Do sell your products and services through the channel? If so, you will want to add a distributed marketing platform in your 2016 marketing budget.

We all know that the more engagement that you have with your partners, the more demand that is generated which ultimately drives more sales. It is a win-win for everyone.

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What Will You Put in Your 2016 Marketing Budget?

Posted on October 13, 2015 by Lisa Allocca

It is that time of year again when marketers are developing their budgets and plans for 2016. Similar to what is happening in IT markets, the velocity of change that is happening in marketing, in the way we reach our targeted audiences, is outstripping our ability to keep up with the latest technology and best practices. Just as IT has turned to managed services providers to help fill the gaps, marketers will continue to need to outsource to stay fill the gaps in their organization and keep abreast of developing technologies and methodologies. There is no marketing silver bullet. 

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Event Marketing Makes a Comeback

Posted on June 05, 2015 by Lisa Allocca

I have never met a sales person that did not like an event.

In fact, every sales person I know seeks out these types of opportunities because they can get face time with many prospects in a short period of time. Strategic marketers also find industry events productive. It gives them a forum to keep up-to-date with their competitors and make initial contact with potential partners.
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