It is budget time and you are probably wondering where you should put your marketing dollars. It is that time of year again when marketers are submitting their budgets and plans for 2019.
As a strategist, I love this time of year when there is plenty of planning going on. As we look back on 2015, we can begin to evaluate what worked and what didn’t and look towards putting our 2016 marketing budgets and plans into place.
Here are four resources to help you put together your content marketing plan and budget for 2016.
Do sell your products and services through the channel? If so, you will want to add a distributed marketing platform in your 2016 marketing budget.
We all know that the more engagement that you have with your partners, the more demand that is generated which ultimately drives more sales. It is a win-win for everyone.
I have never met a sales person that did not like an event.
In fact, every sales person I know seeks out these types of opportunities because they can get face time with many prospects in a short period of time. Strategic marketers also find industry events productive. It gives them a forum to keep up-to-date with their competitors and make initial contact with potential partners.
