Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

Where Are You Spending Your 2019 Marketing Budget?

Posted on November 27, 2018 by Red Javelin

It is budget time and you are probably wondering where you should put your marketing dollars. It is that time of year again when marketers are submitting their budgets and plans for 2019.

Read More

4 Content Marketing Resources to Help You With Your 2016 Marketing Budget

Posted on October 29, 2015 by Red Javelin

 

As a strategist, I love this time of year when there is plenty of planning going on. As we look back on 2015, we can begin to evaluate what worked and what didn’t and look towards putting our 2016 marketing budgets and plans into place.

Here are four resources to help you put together your content marketing plan and budget for 2016.

Read More

2016 Marketing Budget: Engage Your Channel

Posted on October 21, 2015 by Lisa Allocca

Do sell your products and services through the channel? If so, you will want to add a distributed marketing platform in your 2016 marketing budget.

We all know that the more engagement that you have with your partners, the more demand that is generated which ultimately drives more sales. It is a win-win for everyone.

Read More

Event Marketing Makes a Comeback

Posted on June 05, 2015 by Lisa Allocca

I have never met a sales person that did not like an event.

In fact, every sales person I know seeks out these types of opportunities because they can get face time with many prospects in a short period of time. Strategic marketers also find industry events productive. It gives them a forum to keep up-to-date with their competitors and make initial contact with potential partners.
Read More