Many companies don’t like the idea of entering into award competitions because they think it’s too self-promotional, expensive and/or time consuming. Some CXOs are skeptical and don’t believe awards matter but winning makes your company shine and sets it apart from your competition.
There are many marketing firms for hire however; hiring a marketing agency should not be taken lightly. The right agency can help find new customers by boosting your brand awareness and generating new leads. On the other hand, selecting the wrong team could end up being a big waste of money and resources.
Do you know that term it takes a village? It also applies to large digital projects. Taking a “best-of-breed” approach instead of an “all-in-one” approach can yield great results. Just ask Hardinge, the leading international manufacturing provider of advanced metal-cutting solutions.
When we think of branding, we tend to think about logos, brand messaging, and how prospects and customers perceive our company. Your company’s brand and reputation are major decision factors for all aspects of business growth.
Employer branding is your reputation as an employer and the value that you offer to your employees. Positive employer branding helps to attract and retain quality employees, who are crucial to the success of the business. However, employer branding can be neglected or even forgotten particularly in times when the company is not actively recruiting and is focused on other aspects of the business.
It is Q1 of a new year and marketing teams are beginning to execute on their plans for the new calendar year. Results are reviewed, plans are tweaked and budgets are approved.
Frequently during this process, there is an emphasis on the results of a particular tactic as opposed to looking at the results of a set of integrated tactics focused on a particular goal.
As you prepare your marketing budgets for 2016 and look to update tactics to maximize impact and investments, here’s what we are seeing as 10 B2B marketing and PR trends for the coming year:
I’m often surprised how marketing and social media strategies we practice at Red Javelin translate into other aspects of my life. Recently I joined a ballot initiative group that was trying to pass a tax override to raise revenue for our town’s schools and road repair. We had a small group of volunteers and faced an uphill battle with little time with the ultimate goal of raising taxes! It was a daunting task. The group consisted of educators, lawyers, technology professionals and marketers. As we discussed strategy, it became clear that we needed to use both traditional and social sales and marketing tactics:
Sounds dramatic. But it is true.You can tell quite a bit about a company when you analyze their communications program. You can see where it has been, what it is doing today, and where it is going in the future just by taking a close look at their program.