Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

Boost Your Brand By Winning Awards

Many companies don’t like the idea of entering into award competitions because they think it’s too self-promotional, expensive and/or time consuming. Some CXOs are skeptical and don’t believe awards matter but winning makes your company shine and sets it apart from your competition.

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10 Questions to Ask when Selecting an Inbound Marketing Agency

Posted on April 16, 2019 by Red Javelin

There are many marketing firms for hire however; hiring a marketing agency should not be taken lightly. The right agency can help find new customers by boosting your brand awareness and generating new leads. On the other hand, selecting the wrong team could end up being a big waste of money and resources.

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Great Global Digital Marketing Takes a Village - New Website for Manufacturer

Posted on February 22, 2019 by Red Javelin

Do you know that term it takes a village? It also applies to large digital projects. Taking a “best-of-breed” approach instead of an “all-in-one” approach can yield great results. Just ask Hardinge, the leading international manufacturing provider of advanced metal-cutting solutions. 

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Why Employer Branding is More Important than Ever

When we think of branding, we tend to think about logos, brand messaging, and how prospects and customers perceive our company. Your company’s brand and reputation are major decision factors for all aspects of business growth.

Employer branding is your reputation as an employer and the value that you offer to your employees. Positive employer branding helps to attract and retain quality employees, who are crucial to the success of the business. However, employer branding can be neglected or even forgotten particularly in times when the company is not actively recruiting and is focused on other aspects of the business.

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The Number One Reason Why You Need a Marketing Flywheel

Posted on January 11, 2019 by Red Javelin

It is Q1 of a new year and marketing teams are beginning to execute on their plans for the new calendar year. Results are reviewed, plans are tweaked and budgets are approved.

Frequently during this process, there is an emphasis on the results of a particular tactic as opposed to looking at the results of a set of integrated tactics focused on a particular goal.

Strategy and tactics must go hand in hand in order for marketing to achieve success, but an effective marketing strategy must be in place before any set of tactics make sense.

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10 B2B MARKETING TRENDS FOR 2016

Posted on December 16, 2015 by Dana Harris

As you prepare your marketing budgets for 2016 and look to update tactics to maximize impact and investments, here’s what we are seeing as 10 B2B marketing and PR trends for the coming year: 

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Blending Traditional and Social Media Campaign Tactics for Success

Posted on November 19, 2015 by Admin

I’m often surprised how  marketing and social media strategies we practice at Red Javelin translate into other aspects of my life. Recently I joined a ballot initiative group that was trying to pass a tax override to raise revenue for our town’s schools and road repair. We had a small group of volunteers and faced an uphill battle with little time with the ultimate goal of raising taxes! It was a daunting task. The group consisted of educators, lawyers, technology professionals and marketers. As we discussed strategy, it became clear that we needed to use both traditional and social sales and marketing tactics:

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Want to really understand your competition? Look at their PR Program

Posted on May 11, 2015 by Lisa Allocca

Sounds dramatic. But it is true. 

You can tell quite a bit about a company when you analyze their communications program. You can see where it has been, what it is doing today, and where it is going in the future just by taking a close look at their program.
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The Marketing Silver Bullet – Myth or Fact?

We are regularly asked by CEOs and CMOs – “What is the one thing that we can do that will make a difference?”

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