Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

Lisa Allocca

Recent Posts

Customer PR: Happy Customers Tell Great Stories

Posted on February 27, 2019 by Lisa Allocca

“Our customers love us but they won’t talk.”

We hear this all the time but in many cases, this statement just isn’t true. Many organizations believe that Customer PR = Press Release but it is so much more than just a press release. 

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World Water Day 2018: What You Need to Know About the World Water Crisis

Posted on March 15, 2018 by Lisa Allocca

Red Javelin has done a lot of work over the years in sustainability. One area that we have been focused  is water conservation; specifically the technologies that help businesses conserve water.

In honor of World Water Day 2018 on March 22, we thought we would do a round up on some of the latest water news, the latest water stats, as well as ten organizations whose missions are to create a water-secure future.

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AI the Game Changer – Stats That Will Make You Think Twice

Posted on February 08, 2018 by Lisa Allocca

Artificial intelligence is changing the world and it is doing it at breakneck speed. It will transform every industry and it has the potential to be as important and as ubiquitous as electricity.

Don’t believe it? Just take a look at these mind-blowing numbers.

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Is Your B2B Marketing Strategy Getting the Results That You Want?

Posted on January 31, 2018 by Lisa Allocca

During my holiday shopping, I purchased about 80% of my gifts online. However, I did not just hop on Amazon or other sites and make my purchases. For my fashionistas, I spent time on Pinterest checking out the latest fashions. For the woodworker in my family, I read several blog posts to look for new gift ideas. In some cases, I went directly to the physical stores to see the products before I purchased them. I clicked on emails for discounts and printed out coupons to get deals. I shopped early in the morning, late at night and throughout the day whenever I had a minute. I used my desk computer, iPad and smartphone. As I was running out of time, I even asked Alexa to locate a difficult-to-find gift.

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Best Marketing Posts from 2017 and What it Means for 2018

Posted on January 02, 2018 by Lisa Allocca

As we say goodbye to 2017, we were pleasantly surprised at the topics that garnered the most views and shares this past year. The customer experience, marketing strategies, and metrics took top honors. Prior to 2017, the topics that were most popular were more tactical in nature.

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Visual Content Is Critical To B2B Inbound Marketing

Posted on November 08, 2017 by Lisa Allocca

Inbound marketing is focused on attracting customers through relevant and educational content that adds value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and a variety of social media.

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3 New Tech Trends That Will Transform the Buyer's Journey

Posted on September 27, 2017

We are entering a new phase of technology disruption that will rival the changes in the 1990s when the internet transformed the world forever. New tech trends are poised to make the internet seamless and transform the way we work, live and play. This next phase of disruption is going to make technology invisible, making the way consumers get their information and buy products easier and integrated into their everyday lives. The following are a few technologies that are going to make this a reality.

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World Water Crisis: Here is what we are reading this week

Posted on June 14, 2017 by Lisa Allocca

Last week I attended the Environmental Leader Conference. Despite what is happening in American politics, private industry is increasing their spend in sustainable efforts.

Here is the latest in world water crisis. Check it out!   



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Marketers:Tabata-Style Time Management Can Help You be More Productive

Posted on May 17, 2017 by Lisa Allocca

Each day, marketers have more on their plate than they can possibly get done - budgets, lead generation, content marketing, social media, public relations, and the list goes on. It is the new normal. With tight budgets and fewer resources, we need to find time management strategies that help us work smarter and be more productive. This article was originally published in Forbes  and was written for business owners but the strategies contained within the article can help marketers work smarter.

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I Love Lucy! Trends to Watch: AI for Marketing Professionals

Posted on April 19, 2017 by Lisa Allocca

Yesterday, I listened in on a Webinar sponsored by the Hubspot Academy and IBM’s Learning Center titled IBM Watson & the Not So Distant Future of AI in Digital Marketing. It was a panel discussion led by Head of HubSpot Research, Mimi An, with  Program Director of Product Management at IBM Watson Signal Services, Alyssa Simpson, and Managing Partner of IBM Watson customer Equals 3, Scott Litman as panelists.

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