A new Pew Research Center survey of U.S. adults finds that Facebook and YouTube dominate the social media landscape. At the same time, younger Americans (especially those ages 18 to 24) stand out for embracing a variety of platforms and using them frequently. Some 78% of 18- to 24-year-olds use Snapchat, 71% use Instagram and close to half (45%) are Twitter users.
Recently I was perusing some reports during our 2018 planning process and I came across a number of interesting statistics that have a significant impact on B2B marketing in 2018. There were a couple of surprises. Let’s take a closer look.
As I write this in New England, the morning air grows crisper, the children are back in school, and the leaves are starting to change colors. We can’t escape it (and apologies to any Game of Thrones fans,) but fall is coming. And while I’m always sad to see the summer go, I’m also excited to get back into a routine and ramp up my projects. The fall is often the busiest time for PR and marketing professionals. So how can you make sure your team is ready for the fall workload?
When the White House hired Anthony Scaramucci as Communications Director, I was surprised. It seemed an interesting choice for communications director, based on his experience. Most communications directors have agency, marketing or public relations experience working either in the private or public sector. Because of that, it was less of a surprise when the President relieved Mr. Scaramucci of his duties. Although Mr. Scaramucci was only in the position for ten days, he made some mistakes that a more seasoned spokesperson probably would not have made. If the White House had reached out to Red Javelin for advice, we could have offered some help for less of a tumultuous tenure. We’d like to offer the next White House Communications Director (and you) some tips for being a successful spokesperson.
NuPark is reinventing parking management. The Company created a cloud-based solution for all aspects of parking operations from permitting, issuing and enforcing citations, and verifying parking permits with license plate recognition … to real-time data analysis and tools to enhance space utilization. The extent of their services required a website that could accommodate concise explanations of each. In addition, the website needed the capacity for future growth.
The State of Inbound 2017
Released today, Hubspot’s annual report, The State of Inbound 2017 cites two major shifts taking place: Marketers are making the leap into visual content creation while salespeople are slowly shifting from the hard-seller stereotype to a more trusted advisor.
Emerging B2B markets require extensive education before prospects are interested in a solution. One metric during evangelization that is an indicator of early market interest is landing page conversion rates. Landing page conversion rates are indicators that people are interested in learning what you are offering and are willing to be educated by downloading your content.
We’re all guilty of relying on spelling and grammar checks. But does the spell check tool on our word documents or content truly catch every grammar mistake? Most of the time it doesn’t. Here are five of the most common grammar mistakes and how to fix them:
Throughout a company’s lifespan a discussion of a rebrand will inevitably come up in either a sales, marketing, or management discussion. A difficult decision, a corporate rebrand can be one of the most challenging processes that a company goes through. Whether it is just a brand refresh (website or logo change) or a full corporate rebrand, here are seven strategies to help you implement a successful rebrand.