Tip #5. Clearly Define Each Persona's Pain Points - Clearly define what problem or need will motivate your persona to seek a solution. If you can't identify that, then none of the other information you have gathered for the target audience matters. - Red Javelin
Tip #9. Conduct A Competitive Analysis - Conduct a full competitive analysis of how your competitors are communicating in the marketplace. Don't develop a content strategy in a vacuum: Nobody needs a dozen guides, checklists or e-books on the same subject. Make sure what you are developing is differentiated from your competitors. - Red Javelin
Tip #6. Tell a Story - People are inundated daily with information. Get your point across by telling a story in context of the information that educates your audience. - Red Javelin
Did you know that Red Javelin created an award-winning B2B blog for our client?
Tip #8. Think Like A Journalist - I always tell my clients to think like a journalist. Think about topics you would like to learn more about, and then write about them from an industry perspective. A blog is there to educate your various audiences, including investors, prospects and customers.
Did you know that content created by Red Javelin converts at 2-3X higher than the industry average?
For more inbound marketing tips, download the eBook below.