Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

Integrating Paid Search Into Your B2B Marketing Efforts

Posted on November 14, 2017 by Lysa Miller

This guest post comes from Lysa Miller, Partner and VP of Sales & Marketing at  3 Media Web.   3 Media Web is one of Red Javelin's web design and development partners - check out their great work!

Your business-to-business campaign takes on a different form when implementing paid search. Optimizing a strategy to integrate paid efforts within your current digital marketing plan requires careful planning and research.

There are many helpful tips to explore that encourage integrating a successful paid search campaigns to your B2B marketing efforts.

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SEO is Changing - Driving Organic Traffic is the Top Priority for Inbound Marketing

Posted on November 29, 2016 by Lisa Allocca

Search is changing again. The old guidelines will still apply but new ones will emerge in 2017. This is a big deal. The implications will impact media as well as every marketing organization. Marketers will need to adjust their content and social strategies in 2017. 

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Happy Holidays

Posted on December 21, 2015 by Red Javelin
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Google Changes the Game on April 21. Mobile Rules.

Posted on March 30, 2015 by Red Javelin

On April 21, Google’s search algorithm is going to change the way it searches and ranks on mobile devices - read Google’s announcement here.

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