This guest post comes from Lysa Miller, Partner and VP of Sales & Marketing at 3 Media Web. 3 Media Web is one of Red Javelin's web design and development partners - check out their great work!
Your business-to-business campaign takes on a different form when implementing paid search. Optimizing a strategy to integrate paid efforts within your current digital marketing plan requires careful planning and research.
There are many helpful tips to explore that encourage integrating a successful paid search campaigns to your B2B marketing efforts.
