Thanksgiving is right around the corner and as we enter the holidays, I thought it would be a good time to talk about gratitude. Workplace gratitude.
According to a recent Hubspot blog post, what's the #1 thing clients look for in their agency partners? It's not results, budget, strategy, or even great creative. According to the Society of Digital Agencies, it is expertise in emerging trends.
There are many tools that can help spot trends such as Google Trends for search, Trendsmap for Twitter, and YouTube Trending just to name a few. These tools use social media and search as their primary sources while other services like Trendwatching use crowdsource with feet-on-the-street to spot new consumer trends. Identifying trends and having the ability to pivot quickly to take advantage of these trends is an ongoing challenge.
Hiring a public relations firm should not be taken on lightly. In B2B companies, earned media is still considered 88% more effective as a sales tool than owned media. Third-party validation is still a critical element in building value for your company.