Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

3 Tips to Avoid a PR Crisis like United Airlines' $1B Mess

Posted on April 12, 2017 by Red Javelin

In today’s real-time world of social media and with critics everywhere, reputation management matters more than ever and it can be lost in an instant. By now, most of you have heard about how a passenger was forcibly dragged off a plane when he was bumped from a flight. If you missed it, watch this video here. It has gone viral in the worst possible way for United.  Even United's competitors are taking advantage of its  pr crisis.

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How to Use Social Media During a Crisis

Posted on November 30, 2015 by Lisa Allocca

 [On Facebook Messenger: Friday, November 13, 2015 approximately 4:00PM EST]

Me: Are you safe?

Daughter: Yes, why?

Me: Where are you?

Daughter: At a restaurant having dinner in Montmartre (part of the Right Bank section of Paris, a few km from the attacks). My phone is going crazy. So many people are texting me. There are sirens. And helicopters. What happened?

This is a parent’s worst nightmare but this was the conversation I was having at the end of my work day on Friday, November 13, 2015 with my 20 year old daughter who had just arrived in Paris. She is studying abroad this semester in London and was meeting up with multiple groups of friends that were studying in Florence, Barcelona, and Paris for the weekend.

Me: Bombing and shootings in Paris. Turn on your GPS, go to your Airbnb, shelter in place, call me when you get there.

Daughter: OK.

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