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8 Reasons Why Product Launches Fail Mar 20, 2019
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The Number One Reason Why You Need a Marketing Flywheel Jan 04, 2021
Industry 4.0 is a Game Changer for Marketing Feb 13, 2019
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Dana Harris
Categories | Subscribe | Popular
01 Nov 2016
Influencer Marketing | 3 min read

Changing the Game with B2B Influencer Marketing Part 2: Find Your Influencers

  In Part 1 of this series, we examined the different kinds of influen...

By Dana Harris
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Social Media Marketing B2B Marketing Influencer Marketing | 3 min read

Changing the Game With B2B Influencer Marketing: Who Are My Influencers?

  B2B selling is becoming more complex than ever as the digital revolu...

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Security Marketing Public Cos | 1 min read

Security Marketing: Creating a Leader

I'm thrilled for our long standing security client American Science &a...

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20 Jan 2016
Public Relations Messaging & Positioning | 3 min read

Why did Cision Pay $841 Million for PR Newswire? Because the Press Release is not Dead!

With Cision’s recent acquisition of PR Newswire, many are wondering wh...

By Dana Harris
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Marketing Strategy | 3 min read

10 B2B MARKETING TRENDS FOR 2016

As you prepare your marketing budgets for 2016 and look to update tact...

By Dana Harris
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Messaging & Positioning | 3 min read

So You Think You Are A Leader? How To Claim Industry Leadership

As the lazy long days of summer pass by, I start to anticipate the kid...

By Dana Harris
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Messaging & Positioning | 3 min read

Define Your Value Proposition for B2B Marketing Success

One of the top challenges for CMOs today is how to effectively define ...

By Dana Harris
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5 Things Entrepreneurs Must Do To Win At Startup Marketing

 

By Dana Harris
22 Jun 2015
Customer PR Marketing tactics | 3 min read

Using Outdated Marketing? 5 Actions Tech Marketers Should Take Now

We all know how easy it is to sit back and do the same old thing and s...

By Dana Harris
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Public Relations | 2 min read

Effective Crisis Communications: 3 Strategies to Take Control of your Corporate Reputation

This week’s breaking news about the fatal shooting of an unarmed Afric...

By Dana Harris

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