During a recent conversation with a prospective client, they casually said, “Oh, I don’t need help with content. We are planning on using ChatGPT.” Let's unpack what ChatGPT is and what it isn't.
For those unfamiliar with ChatGPT, OpenAI introduced a long-form question-answering AI called ChatGPT that answers complex questions conversationally. Since it is AI-based, it needs to be trained, and it has been trained primarily with content available on the internet and human feedback.
Like many other marketers, I have been experimenting with ChatGPT quite a bit over the last few weeks because early commentary on social media claimed it would “kill marketing.” After using it, I can say it will not kill marketing anytime soon.
ChatGPT can do some great things, and its future looks promising. If you craft the prompts correctly and ask it to create a marketing plan or a content strategy, it will give you a basic framework that anyone that has taken a marketing course could put together. If you don’t know anything about marketing, you would be impressed with the frameworks it can spit out. The frameworks are developed in an easy-to-read format, and they are concise and clear.
What ChatGPT does well is assimilating info found on the internet and giving it to you in an easy-t0-read format – think of a more comprehensive and easier-to-use search engine where you don’t have to scroll through pages to find the content you need.
What it cannot do is give you something that requires domain-specific expertise. If the information isn’t on the internet, it can’t create it.
ChatGPT’s Response to Content Creation for Emerging Tech
As I spoke to this prospective client, I used ChatGPT to show them why it wouldn’t be a reliable resource for content, given that they were in emerging tech.
I asked ChatGPT this question.
Why can’t chatgpt be used for content creation in emerging tech marketing?
ChatGPT’s response:
GPT-3 (short for “Generative Pre-trained Transformer 3”) is a state-of-the-art language generation model developed by OpenAI that is capable of generating human-like text. However, GPT-3 is not a domain-specific model and therefore may not be well-suited for content creation in a specific area such as emerging tech marketing. While GPT-3 may be able to generate text that is coherent and relatively well-written, it may not have the specialized knowledge or understanding of the specific technologies and marketing strategies that would be needed to effectively create content for emerging tech marketing. Additionally, GPT-3 is a machine learning model, so it does not have the creative capabilities or insights that a human writer or marketer would bring to the task. For these reasons, it would likely be more effective to use human writers or domain-specific language models for content creation in emerging tech marketing.
Will ChatGPT Change Search?
Maybe. It depends on so many factors.
ChatGPT has only been available to the public for a month. And because it is AI-based, it will keep learning based on the information that is feeding it. I am sure new use cases will pop up every month. There will be many people entering the market to teach you how to unlock the secrets of ChatGPT!
Right now, it is free to use ChatGPT, but at some point, I can see it becoming monetized with a subscription service, or you may need to buy tokens to use it. Will consumers pay for intelligent search? I am not sure.
It may end up being a whole new class of search – like conversational or intelligent search– but it has a long way to go.
It is definitely worth watching how ChatGPT develops.
Check it out here – it is an interesting tool.
