Red Javelin Associate, adjunct professor, social media consultant, content creator, copywriter, and president of the American Marketing Association Boston, Bob Cargill has written and published a new book called Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media.
Based on his career in the marketing industry since 1983, this book is about marketing, advertising, social media, and business in general. Cargill offers up-and-coming marketers advice on how to pivot in the face of obstacles, how to bounce back from defeat, and succeed against the odds.
"It is a story of climbing the corporate ladder only to fall. It is a story about ambition, determination, success, and failure. It is a story for young professionals with bright futures ahead of them and senior-level executives who have been there and done that," says Cargill. "Read it, and you'll learn what it takes to thrive, not just survive, even amid the most challenging, sometimes overwhelming personal and professional crises. This book is a memoir, but it's also a tribute to all my former employers who gave me opportunities for which I'll always be grateful," said Bob Cargill.
More than 250 pages long, the book documents Cargill's career from job to job, including many lessons he learned the hard way along his professional journey. The book also includes many repurposed posts from his blog, which he began in 2004, that chronicle the evolution of social media - from Cargill's perspective - from infancy to today.
Cargill's book publishing team includes two recent graduates of the school, where he is a part-time adjunct professor of marketing at Suffolk University. Designed by Maria Antonia Silva, Suffolk University 2021, and edited by Morgan Hume, Suffolk University 2020, Bob Cargill's book,
Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media is available NOW on Amazon here.