For years, marketers have been living by the phrase, "content is king." This is more important than ever nowadays, as new channels for creating, curating, sharing and interacting with content continue to emerge.
Although social media has become the primary content marketing method for many businesses, branded blogging is still a powerful tool to reach your target audience – if you do it right. Today's consumers will no longer respond to a post that's trying to sell them something outright, and marketers need to adjust accordingly.
Here is Red Javelin's tip for success:
Tell A Story - People are inundated daily with information. Get your point across by telling a story in context of the information that educates your audience. - Lisa Allocca, Red Javelin Communications
Forbes Agency Council members share 15 smart strategies that will take your expert blog out of the "sales pitch" realm and into the sphere of useful, relevant content. Click here to read the entire article.