Download our free cheat sheet today and learn how you can better prove your marketing ROI!

As marketers, we work tirelessly to move the needle  on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates… and the list goes on and on. 

When the time comes to present the impact of your marketing efforts to your boss, you can’t present him or her with everything you measure.

Prove the ROI of Your Marketing Efforts by Presenting these 6 Metrics:

  • Customer Acquisition Cost (CAC) 
  • The Marketing % of Customer Acquisition Cost
  • The Ratio of Customer Lifetime Value to CAC 
  • Time to Payback CAC 
  • Marketing Originated Customer % 
  • Marketing Influenced Customer %