Lead, Don't Follow

Now is a perfect time to re-evaluate your messaging. The recent pandemic has fragmented markets which creates a great opportunity for companies to shine through thought leadership. Having a strong and consistent message roadmap that allows you to speak with a consistent voice is the foundation of every successful company. At Red Javelin, we call that roadmap the Messaging Blueprint.  Thought leadership is an essential part of any successful marketing and sales strategy and provides an entry point for engagement by branding you as an expert.

What’s Included in a Messaging Blueprint?

  • Personas
  • Competitive Audit 
  • Top-level Brand Message
  • Product and Sales Messages
  • Your elevator pitch, PR pitches, and prospect account-based messaging.