It can be easy to get down on being a PR professional. We are often perceived as spin masters or flacks. Even the true villain of my favorite Broadway musical, Wicked, is the press secretary, Madame Morrible.
I volunteer a lot in my community and recently I was sitting in a meeting with someone trying to convince her that we should have a blog summarizing what we discussed in our meetings to share with the public. She looked at me, “I can tell you’re in public relations.” Although I don’t think she meant it as a compliment, I decided to take it as one.
“Why yes. Yes, I’m in public relations.”
I went home fuming a bit, but I realized that I am very proud to do what I do. So, in the spirit of the holidays here are my top 5 reasons on why I’m thankful to be a PR/marketing professional:
- 1. Early Access to Technology - Over the years I have worked with many start-up companies who are developing new and different technologies and trends. We work with product development and engineers to learn what’s coming down the pipeline in the company and how we can be ahead of our competitors. I’ve had a front row seat to technologies like mobile, virtualization, cloud, greentech and IoT. I can’t wait to see what’s next!
2. Smart People - I learn something new every day from the people I work with. My colleagues are always reading, asking questions and sharing industry information. My clients are developing and building new technology and some are even changing the world with clean tech products. I interact with journalists from leading tech and business publications who are writing about technology and trends every day.
3. Social Media - It’s my job to learn about social media and the tools that make it easier to engage with the media and potential customers. I get to explore lots of different tools which helps me grow my skills and learn more.
4. Writing - When I was young and people asked me what I wanted to do when I grow up, I answered, a writer. In my job, I get to write blog posts, ebooks, customer case studies, press releases, pitches, and more. I get to help tell companies' stories.
5. Excitement - I am never ever bored. Every day is something different. Whether it is launching a new product, writing new content, learning new technologies, measuring our success or managing a crisis, my day is busy and full – and that is just the way I like it!
So as we end 2015, I will certainly be giving thanks for my profession and for all the people that help make my job rewarding and interesting every day. Thank you and happy 2016. If you're interested in revamping your messaging for 2016, please reach out to contact us for a free messaging assessment.