“As a marketer, I am always on the lookout for new technologies that change the way we market and sell products. This year, I am most excited about live video commerce. And in case you were wondering, it's about more than just selling via a live video stream.”
“What Does This Mean For Marketers? As it becomes harder and harder for brands to win organically on social media, combining current social media programs with paid options (like influencer marketing) are proving to offer higher levels of engagement with audiences. Live video commerce combines all of these elements into a new media with endless possibilities.”
Our co-founder, Lisa Allocca is a contributing author to Forbes Magazine and the above is an excerpt from her most recent discussing the convergence of social media, live video and influencer marketing.
We hope you will check out the full article for insights on how you can leverage this new media in your marketing programs. http://www.forbes.com/sites/forbesagencycouncil/2017/02/09/why-live-video-commerce-is-a-game-changer-for-marketers/
If you would like to learn more about how to incorporate live video into your marketing program, contact us today for a free assessment.