Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

Great Global Digital Marketing Takes a Village

Posted on February 22, 2019 by Red Javelin

Do you know that term it takes a village? It also applies to large digital projects. Taking a “best-of-breed” approach instead of an “all-in-one” approach can yield great results. Just ask Hardinge, the leading international manufacturing provider of advanced metal-cutting solutions. 

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Why Employer Branding is More Important than Ever

Posted on January 16, 2019 by Red Javelin

When we think of branding, we tend to think about logos, brand messaging, and how prospects and customers perceive our company. Your company’s brand and reputation are major decision factors for all aspects of business growth.

Employer branding is your reputation as an employer and the value that you offer to your employees. Positive employer branding helps to attract and retain quality employees, who are crucial to the success of the business. However, employer branding can be neglected or even forgotten particularly in times when the company is not actively recruiting and is focused on other aspects of the business.

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The Number One Reason Why You Need a Marketing Flywheel

Posted on January 11, 2019 by Red Javelin

It is Q1 of a new year and marketing teams are beginning to execute on their plans for the new calendar year. Results are reviewed, plans are tweaked and budgets are approved.

Frequently during this process, there is an emphasis on the results of a particular tactic as opposed to looking at the results of a set of integrated tactics focused on a particular goal.

Strategy and tactics must go hand in hand in order for marketing to achieve success, but an effective marketing strategy must be in place before any set of tactics make sense.

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