Do you know that term it takes a village? It also applies to large digital projects. Taking a “best-of-breed” approach instead of an “all-in-one” approach can yield great results. Just ask Hardinge, the leading international manufacturing provider of advanced metal-cutting solutions.
When we think of branding, we tend to think about logos, brand messaging, and how prospects and customers perceive our company. Your company’s brand and reputation are major decision factors for all aspects of business growth.
Employer branding is your reputation as an employer and the value that you offer to your employees. Positive employer branding helps to attract and retain quality employees, who are crucial to the success of the business. However, employer branding can be neglected or even forgotten particularly in times when the company is not actively recruiting and is focused on other aspects of the business.
It is Q1 of a new year and marketing teams are beginning to execute on their plans for the new calendar year. Results are reviewed, plans are tweaked and budgets are approved.
Frequently during this process, there is an emphasis on the results of a particular tactic as opposed to looking at the results of a set of integrated tactics focused on a particular goal.