There are hundreds of social media metrics in the social universe. Which are the ones that matter for your business?
B2B selling is becoming more complex than ever as the digital revolution continues to transform a once predictable, linear purchasing path to a more circular pattern of touch points. Customers are more self directed as they research, evaluate, select, and share experiences about products and trust experts more than brands. So what should B2B marketers do?
Social media is just one component of an overall content marketing strategy but we find in our practice that many if not most of the companies we work with do not have a documented strategy or plan.
Like you, we are keeping the victims of the recent attacks in Orlando in our hearts and are hopeful that we will never again have to witness such a tragic event. We acknowledge that most of this information in this post would not have helped anyone in Orlando., but thought with summer travel season upon us this information could be useful to travelers in certain situations. This post originally ran in November 2015.
On March 3, 2016, the US State Department issued the following warning for Europe, Middle East and North Africa, Africa, South Asia, Central Asia and East Asia and Pacific.
Twitter recently announced even more changes to its popular social media platform. In the past tweeters were limited to Twitter’s strict 140 characters including replies, links and photos. Now Twitter has finally eased up on the character limits providing marketers with more flexibility in what they can post.
I was very fortunate to attend the Social Tools Summit 2016 (#socialtools16) yesterday. Brian Mahoney ( @compelum) and Neal Schaffer (@nealschaffer) put together an excellent conference. I particularly liked the format. It consisted of series of panel discussions where the participants shared their views and real life stories on a variety of subjects of how they manage social media with their companies or for their clients. Panelists were a good mix of in-house, consultants and vendors of social media tools.
On April 21, Google’s search algorithm is going to change the way it searches and ranks on mobile devices - read Google’s announcement here.