Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

The Forgotten SEO - Image and Video Boost Rankings

Posted on November 07, 2018 by Red Javelin and 3 Media Web

Images and video are now staples in every marketer’s toolbox. Both Google and Bing have introduced AI-powered visual search. The latest market share information published by SEO expert Rand Fishkin at SparkToro shows that Google owns 90% of the search market and Image Search now accounts for more than 21% of all search traffic. 

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7 Smart Ways to Get Quality SEO Backlinks from PR

Posted on April 26, 2018 by Dana Harris

This post was originally published on our partner's blog -  3 Media Web, a custom website design and development company.

In today’s socially connected world, brand awareness driven by public relations, content marketing, and social media is more important to businesses than ever before. According to Hubspot, Improving SEO/organic presence is a priority with 66% of marketers noting SEO growth as their top goal for 2017. With its unique ability to generate high-quality, earned content and obtain valuable backlinks from authoritative outlets, PR is playing an increasingly critical role in influencing SEO and demonstrating value with metrics to drive a company’s communications strategy. Earned media, or media coverage that we as PR professionals secure every day, continues to be the most powerful element of today’s data-driven SEO marketing strategies.

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Integrating Paid Search Into Your B2B Marketing Efforts

Posted on November 14, 2017 by Lysa Miller

This guest post comes from Lysa Miller, Partner and VP of Sales & Marketing at  3 Media Web.   3 Media Web is one of Red Javelin's web design and development partners - check out their great work!

Your business-to-business campaign takes on a different form when implementing paid search. Optimizing a strategy to integrate paid efforts within your current digital marketing plan requires careful planning and research.

There are many helpful tips to explore that encourage integrating a successful paid search campaigns to your B2B marketing efforts.

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SEO is Changing - Driving Organic Traffic is the Top Priority for Inbound Marketing

Posted on November 29, 2016 by Lisa Allocca

Search is changing again. The old guidelines will still apply but new ones will emerge in 2017. This is a big deal. The implications will impact media as well as every marketing organization. Marketers will need to adjust their content and social strategies in 2017. 

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Happy Holidays

Posted on December 21, 2015 by Red Javelin
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Google Changes the Game on April 21. Mobile Rules.

Posted on March 30, 2015 by Red Javelin

On April 21, Google’s search algorithm is going to change the way it searches and ranks on mobile devices - read Google’s announcement here.

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