Images and video are now staples in every marketer’s toolbox. Both Google and Bing have introduced AI-powered visual search. The latest market share information published by SEO expert Rand Fishkin at SparkToro shows that Google owns 90% of the search market and Image Search now accounts for more than 21% of all search traffic.
This post was originally published on our partner's blog - 3 Media Web, a custom website design and development company.
In today’s socially connected world, brand awareness driven by public relations, content marketing, and social media is more important to businesses than ever before. According to Hubspot, Improving SEO/organic presence is a priority with 66% of marketers noting SEO growth as their top goal for 2017. With its unique ability to generate high-quality, earned content and obtain valuable backlinks from authoritative outlets, PR is playing an increasingly critical role in influencing SEO and demonstrating value with metrics to drive a company’s communications strategy. Earned media, or media coverage that we as PR professionals secure every day, continues to be the most powerful element of today’s data-driven SEO marketing strategies.
Your business-to-business campaign takes on a different form when implementing paid search. Optimizing a strategy to integrate paid efforts within your current digital marketing plan requires careful planning and research.
There are many helpful tips to explore that encourage integrating a successful paid search campaigns to your B2B marketing efforts.
Search is changing again. The old guidelines will still apply but new ones will emerge in 2017. This is a big deal. The implications will impact media as well as every marketing organization. Marketers will need to adjust their content and social strategies in 2017.
On April 21, Google’s search algorithm is going to change the way it searches and ranks on mobile devices - read Google’s announcement here.