Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

Do You Know the Value of Your PR Program?

Posted on January 25, 2019 by Red Javelin

Do you feel like you are always looking into the crystal ball when it come to measure your PR program?

With discipline and a solid digital marketing program, you can measure the value of your PR program. There seems to be an ongoing debate on the value that PR brings to an overall marketing program. While much of PR’s impact isn’t always tangible, measurable, or immediate, many organizations fail to consider the critical importance of PR in their overall marketing strategy.

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