Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

Improve Customer Acquisition Costs with a Killer Marketing Strategy

Most companies view marketing as an expense item.  In fact, we’ve seen a number of companies scale back on their marketing efforts to hire more sales people with great contact lists. That works until they have exhausted their network. Without a strong marketing program, your sales team is going to have limited reach.

That is where marketing kicks in. Marketing is all about extending your brand’s reach and paving the way for the sale.

Read More

Build Your Marketing Technology Stack

Posted on May 11, 2016 by Lisa Allocca

Marketing is rapidly becoming one of the most technology-dependent functions in the business. With more than 5000 marketing technologies and tools on the market today, many providing overlapping functionality, CMOs are continually challenged to align marketing technology with business goals as well as evaluating and choosing the tools their organization needs to execute and optimize their marketing programs.  This infographic was developed by Scott Brinker at Chiefmartec.com. As you can see, Martech today is very overwhelming.

Read More