Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

10 Things I have learned from Marketing Water

Posted on March 22, 2016 by Lisa Allocca

Today is World Water Day. I know, you are thinking - so what? I had those same thoughts three years ago before I started marketing water.  At the time, little did I know that this new project/client would literally change they way I view our world.

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Inbound Marketing or Marketing Automation?

Posted on February 03, 2016 by Red Javelin

That is a good question. We find that many people use the terms inbound marketing and marketing automation interchangeably when in fact they have very different meanings. The term marketing automation has been around since the 1990s while the term inbound marketing is relatively newer and was coined by HubSpot co-founder and CEO Brian Halligan in 2005.

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