Today is World Water Day. I know, you are thinking - so what? I had those same thoughts three years ago before I started marketing water. At the time, little did I know that this new project/client would literally change they way I view our world.
That is a good question. We find that many people use the terms inbound marketing and marketing automation interchangeably when in fact they have very different meanings. The term marketing automation has been around since the 1990s while the term inbound marketing is relatively newer and was coined by HubSpot co-founder and CEO Brian Halligan in 2005.