Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

How Inbound Increased Monthly Leads by 45% for Manufacturer

Some manufacturers believe that inbound marketing for online lead generation does not work for complex, long lead-time products. Nothing could be further from the truth. In fact, inbound has been proven to actually shorten the sales cycle. We wrote about this in a recent blog post titled Manufacturing and Inbound Marketing – The New Power Couple.

Let’s take a look at a case study that generated great results.

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How Your B2B Blog Impacts Your Bottom Line

Posted on April 04, 2019 by Red Javelin

To blog or not to blog, that is the question. There is so much hype about video marketing and misconceptions around blogs, many firms are reevaluating the value of blogging. The hype around blogging a few years ago created a misconception that you had to develop 3-4 blog posts per week to realize the benefits. Nothing could be further from the truth. For B2B companies, one longer form (600-1000 words) blog post per week can significantly boost your business.

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Manufacturing and Inbound Marketing – The New Power Couple

Posted on March 11, 2019 by Red Javelin

New technologies such as AI, analytics, machine learning, robotics, and the Internet of Things (IoT) - the hallmarks of Industry 4.0 - are fundamentally changing the manufacturing industry. These new technologies are essentially digitizing the entire industry.

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Industry 4.0 is a Game Changer for Marketing

Posted on February 13, 2019 by Red Javelin

If you are like most manufacturers or industrial companies, you probably have already made some investments in the Internet of Things (IoT) and Industry 4.0 technologies. It is still in the early days but it is only a matter of time when the digital and physical worlds integrate and smart automation powered by data, artificial intelligence (AI), and machine learning are prevalent throughout the business.

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New England Wire Products Ramp Sales with Rebrand

Posted on July 11, 2018 by Dana Harris

New England Wire Products (NEWP), a third generation family-owned display rack manufacturing company, was interested in ramping up their marketing to help with sales efforts. The company creates and manufactures high quality display rack solutions for leading retail brands and works around the clock to meet tight deadlines and fast turnaround times. 

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