Some manufacturers believe that inbound marketing for online lead generation does not work for complex, long lead-time products. Nothing could be further from the truth. In fact, inbound has been proven to actually shorten the sales cycle. We wrote about this in a recent blog post titled Manufacturing and Inbound Marketing – The New Power Couple.
Let’s take a look at a case study that generated great results.
To blog or not to blog, that is the question. There is so much hype about video marketing and misconceptions around blogs, many firms are reevaluating the value of blogging. The hype around blogging a few years ago created a misconception that you had to develop 3-4 blog posts per week to realize the benefits. Nothing could be further from the truth. For B2B companies, one longer form (600-1000 words) blog post per week can significantly boost your business.
New technologies such as AI, analytics, machine learning, robotics, and the Internet of Things (IoT) - the hallmarks of Industry 4.0 - are fundamentally changing the manufacturing industry. These new technologies are essentially digitizing the entire industry.
If you are like most manufacturers or industrial companies, you probably have already made some investments in the Internet of Things (IoT) and Industry 4.0 technologies. It is still in the early days but it is only a matter of time when the digital and physical worlds integrate and smart automation powered by data, artificial intelligence (AI), and machine learning are prevalent throughout the business.
New England Wire Products (NEWP), a third generation family-owned display rack manufacturing company, was interested in ramping up their marketing to help with sales efforts. The company creates and manufactures high quality display rack solutions for leading retail brands and works around the clock to meet tight deadlines and fast turnaround times.
