Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

There are now 21 Influencers in the Technology Buying Cycle

Say what? Is that a typo?

That was my first reaction when I read the latest report titled “The Drive to Transform Powers a More Inclusive Buying Dynamic” from industry research firm IDG.  This year’s report revealed that there are on average 21 individuals involved in a new enterprise technology purchase! Gulp.

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Making Sense of AI

Posted on January 03, 2019 by Red Javelin

For us at Red Javelin, 2018 was the year of artificial intelligence (AI). 

Almost all of our technology clients have begun to offer AI-based products (or put AI on a product road map).  As marketers, it has been a challenge to distill their offerings into concrete business value and develop educational materials with messages that resonate with prospects and customers. 

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10 Tips for Bringing Innovation to Market

Storytelling plays a huge role in establishing disruptive technology as a market force. Good storytelling is important when introducing a complex and disruptive offering in the marketplace whose value is not well understood. But storytelling is only the beginning. It takes a village to launch and drive adoption.

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How Businesses Across Verticals Are Embracing Voice Technology

Posted on May 09, 2018 by Blue Bell Labs

Voice recognition apps have grown in popularity among consumers over the last few years, and the trend continues; for example, voice commands are overtaking typing as the primary way mobile device users conduct online searches.

It’s easy to understand the appeal of voice products. Being able to perform a function simply by speaking to a bot is much more convenient than having to manually open and navigate an app. However, private consumers aren’t the only ones to benefit from these technologies. Voice technology programs have many potential applications across a wide range of industries.

The examples below demonstrate how professionals and organizations in fields like healthcare, retail, and fintech have leveraged AI programming to develop voice recognition technology that better serve their customers. They’ll help you understand how your company can do the same.

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AI the Game Changer – Stats That Will Make You Think Twice

Posted on February 08, 2018 by Lisa Allocca

Artificial intelligence is changing the world and it is doing it at breakneck speed. It will transform every industry and it has the potential to be as important and as ubiquitous as electricity.

Don’t believe it? Just take a look at these mind-blowing numbers.

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Here is What We Are Reading in IoT this Week

Posted on April 28, 2017 by Red Javelin


Many of our B2B clients have some type of IoT strategy or offering. Becasue we are data-driven storytellers, we are constantly on the lookout for interesting articles to share with them – here are three that we have been reading this week.

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