Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

Choose an Agency that Understands Emerging Trends

Posted on May 25, 2016 by Lisa Allocca

According to a recent Hubspot blog post, what's the #1 thing clients look for in their agency partners? It's not results, budget, strategy, or even great creative. According to the Society of Digital Agencies, it is expertise in emerging trends

There are many tools that can help spot trends such as Google Trends for search, Trendsmap for Twitter, and YouTube Trending just to name a few. These tools use social media and search as their primary sources while other services like Trendwatching use crowdsource with feet-on-the-street to spot new consumer trends. Identifying trends and having the ability to pivot quickly to take advantage of these trends is an ongoing challenge.

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Build Your Marketing Technology Stack

Posted on May 11, 2016 by Lisa Allocca

Marketing is rapidly becoming one of the most technology-dependent functions in the business. With more than 5000 marketing technologies and tools on the market today, many providing overlapping functionality, CMOs are continually challenged to align marketing technology with business goals as well as evaluating and choosing the tools their organization needs to execute and optimize their marketing programs.  This infographic was developed by Scott Brinker at Chiefmartec.com. As you can see, Martech today is very overwhelming.

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Is the Martech Bubble About to Burst? Yes and No.

Posted on May 06, 2016 by Lisa Allocca


As I was reading this article this morning in the WSJ, This Tech Bubble Is Bursting, I couldn’t help but to think about Martech. Marketing has always been a marriage of art and technical execution but over the past several years, marketers have been inundated with new marketing technologies. In fact, marketing is becoming one of the most technically complex functions in business today.

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Why We Love Emerging Technologies in Fractured Markets - You Should Too!

Posted on July 13, 2015 by Lisa Allocca

I love working in fractured markets. Communicating in fractured markets is my idea of “professional fun” - it appeals to my competitive spirit.  These types of markets provide the best opportunities to establish strong leadership positions.

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Great PR Begins with Understanding Markets

Posted on September 20, 2014 by Admin

Great PR Begins with Understanding MarketsSo many people believe public relations begins and ends with a press release. Nothing could be further than the truth. In fact, a press release is just one of the tactics that public relations employs to tell your story and amplify your message. I find that many of my contemporaries are writing about these newer tactics such as social media and content marketing. These are subjects that all marketers should understand but what makes a successful marketing program is the orchestration of a number of tactics into a cohesive integrated program that has been developed to achieve a specific business objective.

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