5 Common Grammar Mistakes that will Kill your Content Marketing

Posted on May 05, 2017 by Admin 0 Comments

Blog Grammar MistakesWe’re all guilty of relying on spelling and grammar checks. But does the spell check tool on our word documents or content  truly catch every grammar mistake? Most of the time it doesn’t. Here are five of the most common grammar mistakes and how to fix them: 

Referring to a brand as “they”

While a group of people may be behind a brand or company, the brand itself is not a person or group. Therefore, a company should not be referred to as “they.” Always make sure you are using the right pronoun when referring to a company. 

  • Incorrect: Coca Cola is not only known for their soda, but also for their entertaining commercials.
  • Correct: Coca Cola is not only known for its soda, but also for its entertaining commercials.
  • Incorrect: Lululemon makes high-quality workout clothes that they target towards runners and yoga enthusiasts.
  • Correct: Lululemon makes high-quality workout clothes that it targets towards runner and yoga enthusiasts.

 Parallelism

Parallelism ensures that all words and phrases in a series correspond in grammatical structure, making the sentence easier to read. 

  • Incorrect: On my way to work, I stopped at the coffee shop, the bank and ran to the newspaper stand before meeting my train.
  • Correct: On my way to work, I stopped at the coffee shop, the bank and the newspaper stand before meeting my train.  
  • Incorrect: I attended a concert, weddings and a conference this summer.
  • Correct: I attended a concert, two weddings and a conference this summer.

 Subject-verb agreement

This grammar error occurs when a descriptive phrase does not apply to the noun that follows it. To fix it, rewrite the sentence with each element of the sentence to see if it makes sense. 

  • Incorrect: Public transit, such as railways or a bus can be alternative forms of transportation.
  • Correct: Public transit, such as railways or buses can be alternative forms of transportation.

 Dangling participles 

When a dangling participle is present, it is difficult to tell the proper noun that the participial phrase is modifying.

  • Incorrect: Walking through the park, the sun disappeared behind the clouds.
  • Correct: Walking through the park, I watched the sun disappear behind the clouds.
  • Incorrect: Reading quickly, the book was too exciting to put down.
  • Correct: Reading quickly, I was too excited to put the book down.

 Passive Voice

Passive voice occurs when the noun or object of an active sentence is used as the subject of a sentence.  

  • Incorrect: The campaign was planned by the social media team.
  • Correct: The social media team planned the campaign.

 

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