Social media is an important part of a marketing strategy and is becoming more important in the buying process. Social activities improve search engine rankings, personalize the brand, and allow the company to engage in the customer experience at all levels of the sales cycle.
But not everybody within the organization is active on social media. Some are just not aware of the benefits of social activity, some are intimidated by social media, while others place a high value on privacy. And some just don't understand it and have not taken the time to learn. It is never too late to learn social media basics.
New business owners and marketers can use this eBook to:
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