For B2B organizations, generating traffic to your website is one of the most important initiatives in any marketing organization. The other is ensuring the traffic you are able to generate is qualified and will convert once they arrive. Without a clear and compelling value proposition, you may be missing the opportunity to convert people that are looking for your product or service.
Does your messaging need tweaking? Are you looking to develop a new website or are you ready for a website redesign? If so, this post is for you. This guest post comes from Marc Avila, Founder and Team Lead at 3 Media Web. 3 Media Web is one of Red Javelin's web design and development partners - check out their great work!
Over the past 15 years, we at Red Javelin have worked with many firms to design and develop their websites. After working with a number of content management systems (CMS) we always seem to come back to WordPress for its flexibility, value, and ease-of-use. We find WordPress to be incredibly flexible allowing us to design a site that is optimized to be a sales machine. Are you thinking about a brand refresh or a website redesign?