Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

New Facebook Changes and What It Means to B2B Marketing

Posted on January 24, 2018 by Red Javelin

Facebook is going back its roots by changing its news feed.  In order to stop the spread of fake content, Facebook has decided to show you less business and media content, and more people content. Facebook’s new algorithm favors user content that’s shared by users or actively engaged with and effectively de-prioritize publishers’ content.

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9 Tips For Leveraging the New LinkedIn Updates for B2B Social Media Marketing

Posted on May 18, 2017 by Dana Harris

I had the wonderful fortune of participating in a panel at New England Direct Marketing Association’s (NEDMA) Annual Marketing Conference at Bentley University this week.  The conference’s focus was What’s New! What’s Now! What’s Next!  bringing participants the latest and greatest direct marketing strategies, tactics and technologies. During my session on Social Media Marketing, I gave advice on leveraging the new LinkedIn for B2B marketers and wanted to share:

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What’s New in Social Media Trends in 2017?

Posted on February 02, 2017 by Lisa Allocca

LinkedIn launched in May 2003 and Facebook launched in February 2004. Facebook now has more than 1.5 billion users worldwide! Here is a great infographic about the history and growth of social media by our friends at Skilled.co – 115 Facts You Never Knew About Social Media.

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Are You on Instagram? If Not, You Should Be

Posted on January 25, 2017 by Becca Brennan

Instagram, a social media platform for photo sharing, shares more than 95 million photos daily. The app focuses on capturing moments and stories through pictures and short video. Users post pictures with captions and even customized filters for an artistic flare. Instagram has become a popular social media outlet for celebrities, musicians, newsrooms, brands, teenagers and alike. This creative outlet brings out the visionary side of every user.  

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New Secrets for a Successful B2B Social Media Marketing Strategy

Posted on November 10, 2016 by Lisa Allocca

No content strategy is complete without a social strategy. Social media is an excellent way to amplify your message to your prospective market as well as engage with your customers and prospects. Social media is evolving fast and is becoming increasingly more important for B2B marketers.

If you currently do not have a social media program, it is not too late to start. Let’s take a look at the current state of B2B social media.

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Build Your Social Media Analytics Toolbox

Posted on November 03, 2016 by Red Javelin

Social media is like a networking event. I am not quite sure who actually said this but I heard it at the Social Tools Summit back in April. It is a compelling analogy and is a very effective way of educating people on the power of social media as well as what is required to tend social media during this ongoing 24/7 networking event.

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6 Social Media Metrics That Matter to the Executive Team

Posted on October 28, 2016 by Red Javelin

There are hundreds of social media metrics in the social universe. Which are the ones that matter for your business?

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Changing the Game With B2B Influencer Marketing: Who Are My Influencers?

Posted on August 16, 2016 by Dana Harris


B2B selling is becoming more complex than ever as the digital revolution continues to transform a once predictable, linear purchasing path to a more circular pattern of touch points. Customers are more self directed as they research, evaluate, select, and share experiences about products and trust experts more than brands.  So what should B2B marketers do?

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10 Items that should be in Your Social Media Campaign Plans

Posted on August 10, 2016 by Red Javelin

Social media is just one component of an overall content marketing strategy but we find in our practice that many if not most of the companies we work with do not have a documented strategy or plan. 

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How I Got My Kid Out of Paris Using Social Media During a Terrorist Attack

Posted on June 22, 2016 by Lisa Allocca

Like you, we are keeping the victims of the recent attacks in Orlando in our hearts and are hopeful that we will never again have to witness such a tragic event. We acknowledge that most of this information in this post would not have helped anyone in Orlando., but thought with summer travel season upon us this information could be useful to travelers in certain situations.  This post originally ran in November 2015.

On March 3, 2016, the US State Department issued the following warning for Europe, Middle East and North Africa, Africa, South Asia, Central Asia and East Asia and Pacific.

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