Over the past five years, we have seen media fact checking dwindle to virtually nothing. The reason for this is mostly financial – advertising dollars are down significantly and cutbacks hit across the board. One of the functions that has been nearly wiped out is fact checking.
That is changing. Last week as I was reviewing with my public relations team the status of “high visibility” media placements - feature stories in national outlets as well as broadcast stories – I was pleased but somewhat surprised to hear that every single story we were working on had been fact checked. Yeah!