Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

Media Fact Checking Makes a Comeback

Posted on December 06, 2016 by Lisa Allocca

Over the past five years, we have seen media fact checking dwindle to virtually nothing. The reason for this is mostly financial – advertising dollars are down significantly and cutbacks hit across the board. One of the functions that has been nearly wiped out is fact checking.

That is changing. Last week as I was reviewing with my public relations team the status of “high visibility” media placements - feature stories in national outlets as well as broadcast stories – I was pleased but somewhat surprised to hear that every single story we were working on had been fact checked. Yeah!

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Why did Cision Pay $841 Million for PR Newswire? Because the Press Release is not Dead!

Posted on January 20, 2016 by Dana Harris

With Cision’s recent acquisition of PR Newswire, many are wondering whether industry consolidation will change the practice of PR.  Is the press release now dead?  We don’t think so. Press releases are still a very valuable tool in a company’s integrated marketing to drive awareness and leads. We have some clients where we receive at least one inbound call per month from seeing a press release online, asking for a sales rep to call them.

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Need New Content Ideas? Ask your PR Team.

Posted on July 06, 2015 by Lisa Allocca
Content Strategy Challenges

Anyone that has been responsible for content strategy or for developing a content editorial calendar knows that it is a challenge to keep the content pipeline full with compelling content ideas. There are so many tools out there to help you generate ideas but there is one resource that seems to be often overlooked – your public relations team.

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Fire the Agency! 8 Ways to Maximize Your Return with Your PR Agency

Posted on April 13, 2015 by Lisa Allocca

Hiring a public relations firm should not be taken on lightly. In B2B companies, earned media is still considered 88% more effective as a sales tool than owned media. Third-party validation is still a critical element in building value for your company.

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Effective Crisis Communications: 3 Strategies to Take Control of your Corporate Reputation

Posted on April 09, 2015 by Dana Harris

This week’s breaking news about the fatal shooting of an unarmed African-American man by a South Carolina police officer immediately concerned me. How will the public react? Will it be another Ferguson situation?

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