Yesterday, I listened in on a Webinar sponsored by the Hubspot Academy and IBM’s Learning Center titled IBM Watson & the Not So Distant Future of AI in Digital Marketing. It was a panel discussion led by Head of HubSpot Research, Mimi An, with Program Director of Product Management at IBM Watson Signal Services, Alyssa Simpson, and Managing Partner of IBM Watson customer Equals 3, Scott Litman as panelists.
It is that time of year again when budgets are in the process of becoming finalized and marketing organizations are winding down the year and are planning Q1 marketing initiatives. For 2017, we see more refinement of the predictions we made last year. Here are five trends that we think should be in your budget for next year.