Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

Are You Ready for The Fall Marketing Madness?

Posted on September 06, 2017 by Laura Often

As I write this in New England, the morning air grows crisper, the children are back in school, and the leaves are starting to change colors. We can’t escape it (and apologies to any Game of Thrones fans,) but fall is coming. And while I’m always sad to see the summer go, I’m also excited to get back into a routine and ramp up my projects. The fall is often the busiest time for PR and marketing professionals. So how can you make sure your team is ready for the fall workload?

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Top 10 Key Takeaways from Inbound 2016 for B2B Marketers


I attended Hubspot’s Inbound 2016 Conference in Boston this year and was blown away by how jazzed over 19,000 people were about everything digital marketing.  It was a blast and I got a chance to hear about best practices from leaders in the field, get some on-on-one time with our consultants (Red Javelin is a Hubspot Agency partner) and hear about the company’s vision on the future of inbound marketing. Inbound is definitely a movement and felt the excitement all around me from marketing professionals of all specialties - content, web design, graphics design, PR, sales, and SEO.

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Integrated Marketing is a Team Sport - 4 Lessons Learned From Football

Posted on October 20, 2016 by Red Javelin

Marketing is a lot like football. It is not a solitary pursuit. 

Marketers know that the best results and the best ROI is to create integrated programs. Integrated marketing programs are specifically designed to ensure that messaging is unified across all online and offline channels and are strategically focused on creating a seamless experience for customers and prospects when they interact with the brand.

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Was Your Product Launch Successful?

Posted on March 08, 2016 by Lisa Allocca

Launching a product is a process, not a single event. There are many signs along the way that indicate growing interest. The most obvious sign that your  launch was successful is that orders for your new product are pouring in and you are hiring more sales people to keep up with the demand. How do you know that the new product introduction is generating that “surround sound” effect needed to generate buzz and momentum for your company?

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Using Outdated Marketing? 5 Actions Tech Marketers Should Take Now

Posted on June 22, 2015 by Dana Harris

We all know how easy it is to sit back and do the same old thing and stick to the methods and processes we use in our everyday work lives to accomplish our tasks. Especially in the summer time when we all like to kick back and relax. But listen up tech marketers, this WILL NOT work for you anymore.

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Event Marketing Makes a Comeback

Posted on June 05, 2015 by Lisa Allocca

I have never met a sales person that did not like an event.

In fact, every sales person I know seeks out these types of opportunities because they can get face time with many prospects in a short period of time. Strategic marketers also find industry events productive. It gives them a forum to keep up-to-date with their competitors and make initial contact with potential partners.
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10 Signs of a Successful Product Launch

Posted on April 27, 2015 by Lisa Allocca

Launching innovation is a process and there are many signs along the way that indicate growing interest. The most obvious sign that your product launch was successful is that orders for your new product are pouring in and you are hiring more sales people to keep up with the demand. How do you know that the new product introduction is generating that “surround sound” effect needed to generate buzz and momentum for your company?

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The Marketing Silver Bullet – Myth or Fact?

Posted on March 09, 2015 by Lisa Allocca

We are regularly asked by CEOs and CMOs – “What is the one thing that we can do that will make a difference?”

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