Scroll through any social media channel, go online, or simply look around you at the enormous amount of hidden but prevalent influencers that effect our everyday lives. It’s no secret that influencer marketing has emerged as a channel for creating brand awareness and driving sales. With influencer marketing, brands are able to effectively advertise content in a much more subtle manner. Sounds great, right? Let’s learn about what all of this really entails.
As I write this in New England, the morning air grows crisper, the children are back in school, and the leaves are starting to change colors. We can’t escape it (and apologies to any Game of Thrones fans,) but fall is coming. And while I’m always sad to see the summer go, I’m also excited to get back into a routine and ramp up my projects. The fall is often the busiest time for PR and marketing professionals. So how can you make sure your team is ready for the fall workload?
I attended Hubspot’s Inbound 2016 Conference in Boston this year and was blown away by how jazzed over 19,000 people were about everything digital marketing. It was a blast and I got a chance to hear about best practices from leaders in the field, get some on-on-one time with our consultants (Red Javelin is a Hubspot Agency partner) and hear about the company’s vision on the future of inbound marketing. Inbound is definitely a movement and felt the excitement all around me from marketing professionals of all specialties - content, web design, graphics design, PR, sales, and SEO.
Marketing is a lot like football. It is not a solitary pursuit.
Marketers know that the best results and the best ROI is to create integrated programs. Integrated marketing programs are specifically designed to ensure that messaging is unified across all online and offline channels and are strategically focused on creating a seamless experience for customers and prospects when they interact with the brand.
Launching a product is a process, not a single event. There are many signs along the way that indicate growing interest. The most obvious sign that your launch was successful is that orders for your new product are pouring in and you are hiring more sales people to keep up with the demand. How do you know that the new product introduction is generating that “surround sound” effect needed to generate buzz and momentum for your company?
We all know how easy it is to sit back and do the same old thing and stick to the methods and processes we use in our everyday work lives to accomplish our tasks. Especially in the summer time when we all like to kick back and relax. But listen up tech marketers, this WILL NOT work for you anymore.
I have never met a sales person that did not like an event.
Launching innovation is a process and there are many signs along the way that indicate growing interest. The most obvious sign that your product launch was successful is that orders for your new product are pouring in and you are hiring more sales people to keep up with the demand. How do you know that the new product introduction is generating that “surround sound” effect needed to generate buzz and momentum for your company?