Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

Student Entrepreneurs Thrive at UMass DifferenceMaker Program and Babson's B.E.T.A. Challenge

Posted on March 29, 2018 by Red Javelin

Red Javelin is an expert at go-to-market strategies and start-up marketing. Many of our clients over the past 17 years (time flies!) come to us when they just have seed money and grow with us until they exit. There are a number of organizations in the Greater Boston area that  help entrepreneurs get their ideas off the ground. Red Javelin regularly offers office hours and mentors founders that need help. Next week, Red Javelin is working with student entrepreneurs at two great local higher learning institutions.

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Event Marketing Makes a Comeback

Posted on June 05, 2015 by Lisa Allocca

I have never met a sales person that did not like an event.

In fact, every sales person I know seeks out these types of opportunities because they can get face time with many prospects in a short period of time. Strategic marketers also find industry events productive. It gives them a forum to keep up-to-date with their competitors and make initial contact with potential partners.
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