Marketing is rapidly becoming one of the most technology-dependent functions in the business. With more than 5000 marketing technologies and tools on the market today, many providing overlapping functionality, CMOs are continually challenged to align marketing technology with business goals as well as evaluating and choosing the tools their organization needs to execute and optimize their marketing programs. This infographic was developed by Scott Brinker at Chiefmartec.com. As you can see, Martech today is very overwhelming.
I love working in fractured markets. Communicating in fractured markets is my idea of “professional fun” - it appeals to my competitive spirit. These types of markets provide the best opportunities to establish strong leadership positions.