I love working in fractured markets. Communicating in fractured markets is my idea of “professional fun” - it appeals to my competitive spirit. These types of markets provide the best opportunities to establish strong leadership positions.
We all know how easy it is to sit back and do the same old thing and stick to the methods and processes we use in our everyday work lives to accomplish our tasks. Especially in the summer time when we all like to kick back and relax. But listen up tech marketers, this WILL NOT work for you anymore.