I had the wonderful fortune of participating in a panel at New England Direct Marketing Association’s (NEDMA) Annual Marketing Conference at Bentley University this week. The conference’s focus was What’s New! What’s Now! What’s Next! bringing participants the latest and greatest direct marketing strategies, tactics and technologies. During my session on Social Media Marketing, I gave advice on leveraging the new LinkedIn for B2B marketers and wanted to share:
Each day, marketers have more on their plate than they can possibly get done - budgets, lead generation, content marketing, social media, public relations, and the list goes on. It is the new normal. With tight budgets and fewer resources, we need to find time management strategies that help us work smarter and be more productive. This article was originally published in Forbes and was written for business owners but the strategies contained within the article can help marketers work smarter.
The State of Inbound 2017
Released today, Hubspot’s annual report, The State of Inbound 2017 cites two major shifts taking place: Marketers are making the leap into visual content creation while salespeople are slowly shifting from the hard-seller stereotype to a more trusted advisor.
It’s really easy to send out batch after batch of marketing emails. But how do you know that your emails aren’t just getting swiped by a spam filter? You need to make sure that you’re getting your brand’s email marketing right, so that your marketing budget isn’t just being poured down the drain. This article will offer some useful inspiration on ways to add quality information to your marketing emails, avoid spam filters, or win back sales with cart abandonment emails. Let’s get to work and improve conversion rates!
For more general tips on how you can improve your content – email content in particular – check out our previous post.
Emerging B2B markets require extensive education before prospects are interested in a solution. One metric during evangelization that is an indicator of early market interest is landing page conversion rates. Landing page conversion rates are indicators that people are interested in learning what you are offering and are willing to be educated by downloading your content.
We’re all guilty of relying on spelling and grammar checks. But does the spell check tool on our word documents or content truly catch every grammar mistake? Most of the time it doesn’t. Here are five of the most common grammar mistakes and how to fix them:
Many of our B2B clients have some type of IoT strategy or offering. Becasue we are data-driven storytellers, we are constantly on the lookout for interesting articles to share with them – here are three that we have been reading this week.
You have finally done it! After months of thinking about it, you have started your inbound marketing program and began publishing content to your blog. It took countless rewrites, but you have just published the very first piece! But now what? How will people see your hard work?
Yesterday, I listened in on a Webinar sponsored by the Hubspot Academy and IBM’s Learning Center titled IBM Watson & the Not So Distant Future of AI in Digital Marketing. It was a panel discussion led by Head of HubSpot Research, Mimi An, with Program Director of Product Management at IBM Watson Signal Services, Alyssa Simpson, and Managing Partner of IBM Watson customer Equals 3, Scott Litman as panelists.
For a variety of reasons, companies suspend their B2B inbound marketing programs. Budgets may be reallocated, executives may not have been fully committed to the program, goals may be misaligned, or executives may not understand exactly the value of inbound marketing in establishing a digital presence.