Over seven thousand members of the region’s tech community descended on Boston’s City Hall Plaza this month to come together and celebrate at Boston/TechJam, New England’s largest tech festival, organized by MassTLC.
Last week I attended the Environmental Leader Conference. Despite what is happening in American politics, private industry is increasing their spend in sustainable efforts.
Here is the latest in world water crisis. Check it out!
For years, marketers have been living by the phrase, "content is king." This is more important than ever nowadays, as new channels for creating, curating, sharing and interacting with content continue to emerge.
Launching a new product is both exciting and risky. Getting it right is no easy feat and there is no such thing as a marketing silver bullet when it comes to launching a product. Launching a product is a process, not a single event. It is 90 to 120 days of sequenced activities that lead up to building momentum and awareness in the market. Here are nine tips to make sure your launch does not crash and burn.
You have your inbound marketing program up and running and you have been getting good results but now the program seems to be flat and is running out of steam. What should you do next?
I had the wonderful fortune of participating in a panel at New England Direct Marketing Association’s (NEDMA) Annual Marketing Conference at Bentley University this week. The conference’s focus was What’s New! What’s Now! What’s Next! bringing participants the latest and greatest direct marketing strategies, tactics and technologies. During my session on Social Media Marketing, I gave advice on leveraging the new LinkedIn for B2B marketers and wanted to share:
Each day, marketers have more on their plate than they can possibly get done - budgets, lead generation, content marketing, social media, public relations, and the list goes on. It is the new normal. With tight budgets and fewer resources, we need to find time management strategies that help us work smarter and be more productive. This article was originally published in Forbes and was written for business owners but the strategies contained within the article can help marketers work smarter.
The State of Inbound 2017
Released today, Hubspot’s annual report, The State of Inbound 2017 cites two major shifts taking place: Marketers are making the leap into visual content creation while salespeople are slowly shifting from the hard-seller stereotype to a more trusted advisor.
It’s really easy to send out batch after batch of marketing emails. But how do you know that your emails aren’t just getting swiped by a spam filter? You need to make sure that you’re getting your brand’s email marketing right, so that your marketing budget isn’t just being poured down the drain. This article will offer some useful inspiration on ways to add quality information to your marketing emails, avoid spam filters, or win back sales with cart abandonment emails. Let’s get to work and improve conversion rates!
For more general tips on how you can improve your content – email content in particular – check out our previous post.