Scroll through any social media channel, go online, or simply look around you at the enormous amount of hidden but prevalent influencers that effect our everyday lives. It’s no secret that influencer marketing has emerged as a channel for creating brand awareness and driving sales. With influencer marketing, brands are able to effectively advertise content in a much more subtle manner. Sounds great, right? Let’s learn about what all of this really entails.
Thought leadership may seem like the buzzword du jour however it is a critical element for establishing trust and credibility with your prospects and customers. According to a recent LinkedIn survey, 45% of decision makers said that thought leadership directly led them to decide to do business with the company while 30% said it led them to remove a company from consideration.
Artificial intelligence is changing the world and it is doing it at breakneck speed. It will transform every industry and it has the potential to be as important and as ubiquitous as electricity.
Don’t believe it? Just take a look at these mind-blowing numbers.
During my holiday shopping, I purchased about 80% of my gifts online. However, I did not just hop on Amazon or other sites and make my purchases. For my fashionistas, I spent time on Pinterest checking out the latest fashions. For the woodworker in my family, I read several blog posts to look for new gift ideas. In some cases, I went directly to the physical stores to see the products before I purchased them. I clicked on emails for discounts and printed out coupons to get deals. I shopped early in the morning, late at night and throughout the day whenever I had a minute. I used my desk computer, iPad and smartphone. As I was running out of time, I even asked Alexa to locate a difficult-to-find gift.
Facebook is going back its roots by changing its news feed. In order to stop the spread of fake content, Facebook has decided to show you less business and media content, and more people content. Facebook’s new algorithm favors user content that’s shared by users or actively engaged with and effectively de-prioritize publishers’ content.
We just got back from the Consumer Electronics Show (CES) and all I can say is WOW! CES can be daunting for both exhibitors and attendees. The show is massive with more than 180,000 attendees and technology that can blow your mind such as robots that can do just about anything, flying autonomous vehicles and televisions that roll up like posters.
Recently I was perusing some reports during our 2018 planning process and I came across a number of interesting statistics that have a significant impact on B2B marketing in 2018. There were a couple of surprises. Let’s take a closer look.
As we say goodbye to 2017, we were pleasantly surprised at the topics that garnered the most views and shares this past year. The customer experience, marketing strategies, and metrics took top honors. Prior to 2017, the topics that were most popular were more tactical in nature.
'Twas the night before launch, when all through the team
Last minute checks had us running out of steam;
With campaign and brand message crafted with care,
In hopes that lots of web traffic would soon be there;
We did it! We’re more than happy to announce that Red Javelin has become a Silver Agency Partner of Hubspot – the leading provider inbound marketing tools. Becoming a Hubspot Partner is a recognition of Red Javelin's expertise and proven track record of delivering superior inbound experiences on the Hubspot platform.