Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

New Facebook Changes and What It Means to B2B Marketing

Posted on January 24, 2018 by Red Javelin

Facebook is going back its roots by changing its news feed.  In order to stop the spread of fake content, Facebook has decided to show you less business and media content, and more people content. Facebook’s new algorithm favors user content that’s shared by users or actively engaged with and effectively de-prioritize publishers’ content.

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B2B Marketing at CES - How to Make a Big Impact

Posted on January 17, 2018 by Red Javelin

We just got back from the Consumer Electronics Show (CES) and all I can say is WOW! CES can be daunting for both exhibitors and attendees. The show is massive with more than 180,000 attendees and technology that can blow your mind such as robots that can do just about anything, flying autonomous vehicles and televisions that roll up like posters.

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New Market Stats and what it means for B2B Marketing

Posted on January 09, 2018 by Admin

Recently I was perusing some reports during our 2018 planning process and I came across a number of interesting statistics that have a significant impact on B2B marketing in 2018. There were a couple of surprises. Let’s take a closer look.

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Best Marketing Posts from 2017 and What it Means for 2018

Posted on January 02, 2018 by Lisa Allocca

As we say goodbye to 2017, we were pleasantly surprised at the topics that garnered the most views and shares this past year. The customer experience, marketing strategies, and metrics took top honors. Prior to 2017, the topics that were most popular were more tactical in nature.

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‘Twas the Night Before Launch

Posted on December 18, 2017

'Twas the night before launch, when all through the team

Last minute checks had us running out of steam; 

With campaign and brand message crafted with care,

In hopes that lots of web traffic would soon be there;

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Red Javelin Is a Hubspot Silver Partner

Posted on December 13, 2017 by Red Javelin

We did it! We’re more than happy to announce that Red Javelin has become a Silver Agency Partner of Hubspot – the leading provider inbound  marketing tools. Becoming a Hubspot Partner is a recognition of Red Javelin's expertise and proven track record of delivering superior inbound experiences on the Hubspot platform.

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Drive New Business with an Award-Winning B2B Blog

Posted on December 06, 2017 by Red Javelin

Many business-to-business (B2B) companies believe blogging is still optional or even worse, that some poor entry-level marketing person can do it in their spare time. That is just a recipe for failure. 

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5 Tips for Making Sure Your Startup Marketing is a Success

Posted on November 29, 2017 by Dana Harris

I’ve been involved in helping dozens of small start-up companies ramp up their PR and marketing. Many times it’s to establish a new category of product. Sometimes it’s a new innovation that is disrupting a mature industry. But what I love about what I do is that with startup marketing, there is a formula to success and best practices I’ve learned over the years to help turn small start-ups into industry leaders.

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Integrating Paid Search Into Your B2B Marketing Efforts

Posted on November 14, 2017 by Lysa Miller

This guest post comes from Lysa Miller, Partner and VP of Sales & Marketing at  3 Media Web.   3 Media Web is one of Red Javelin's web design and development partners - check out their great work!

Your business-to-business campaign takes on a different form when implementing paid search. Optimizing a strategy to integrate paid efforts within your current digital marketing plan requires careful planning and research.

There are many helpful tips to explore that encourage integrating a successful paid search campaigns to your B2B marketing efforts.

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Visual Content Is Critical To B2B Inbound Marketing

Posted on November 08, 2017 by Lisa Allocca

Inbound marketing is focused on attracting customers through relevant and educational content that adds value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and a variety of social media.

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