Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

Red Javelin

Recent Posts

The Power of Thought Leadership in B2B Marketing

Posted on February 20, 2018 by Red Javelin

Thought leadership may seem like the buzzword du jour however it is a critical element for establishing trust and credibility with your prospects and customers. According to a recent LinkedIn survey, 45% of decision makers said that thought leadership directly led them to decide to do business with the company while 30% said it led them to remove a company from consideration.

Read More

New Facebook Changes and What It Means to B2B Marketing

Posted on January 24, 2018 by Red Javelin

Facebook is going back its roots by changing its news feed.  In order to stop the spread of fake content, Facebook has decided to show you less business and media content, and more people content. Facebook’s new algorithm favors user content that’s shared by users or actively engaged with and effectively de-prioritize publishers’ content.

Read More

B2B Marketing at CES - How to Make a Big Impact

Posted on January 17, 2018 by Red Javelin

We just got back from the Consumer Electronics Show (CES) and all I can say is WOW! CES can be daunting for both exhibitors and attendees. The show is massive with more than 180,000 attendees and technology that can blow your mind such as robots that can do just about anything, flying autonomous vehicles and televisions that roll up like posters.

Read More

‘Twas the Night Before Launch

Posted on December 18, 2017

'Twas the night before launch, when all through the team

Last minute checks had us running out of steam; 

With campaign and brand message crafted with care,

In hopes that lots of web traffic would soon be there;

Read More

Red Javelin Is a Hubspot Silver Partner

Posted on December 13, 2017 by Red Javelin

We did it! We’re more than happy to announce that Red Javelin has become a Silver Agency Partner of Hubspot – the leading provider inbound  marketing tools. Becoming a Hubspot Partner is a recognition of Red Javelin's expertise and proven track record of delivering superior inbound experiences on the Hubspot platform.

Read More

Drive New Business with an Award-Winning B2B Blog

Posted on December 06, 2017 by Red Javelin

Many business-to-business (B2B) companies believe blogging is still optional or even worse, that some poor entry-level marketing person can do it in their spare time. That is just a recipe for failure. 

Read More

Increase Conversions with a Clear B2B Value Proposition

Posted on October 18, 2017 by Red Javelin

For B2B organizations, generating traffic to your website is one of the most important initiatives in any marketing organization. The other is ensuring the traffic you are able to generate is qualified and will convert once they arrive. Without a clear and compelling value proposition, you may be missing the opportunity to convert people that are looking for your product or service.

Read More

What is the One Missing Element in Your Content Strategy?

Posted on September 15, 2017 by Red Javelin

A content strategy is a must-have for any marketing organization. It is the foundation for almost all of your marketing activities but the process of developing it can be daunting. A content strategy is a plan for creating, delivering and maintaining useful marketing content designed to attract, engage and acquire your targeted audience.

Read More

Forbes: 15 Content Marketing Strategies To Make Your Expert Blog Less 'Salesy'

Posted on June 09, 2017 by Red Javelin

For years, marketers have been living by the phrase, "content is king." This is more important than ever nowadays, as new channels for creating, curating, sharing and interacting with content continue to emerge.

Read More

What do CMOs Need To Know About Product Launches?

Posted on June 08, 2017 by Red Javelin

Launching a new product is both exciting and risky. Getting it right is no easy feat and there is no such thing as a marketing silver bullet when it comes to launching a product. Launching a product is a process, not a single event. It is 90 to 120 days of sequenced activities that lead up to building momentum and awareness in the market. Here are nine tips to make sure your launch does not crash and burn.

Read More