Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

Red Javelin

Recent Posts

Increase Conversions with a Clear B2B Value Proposition

Posted on October 18, 2017 by Red Javelin

For B2B organizations, generating traffic to your website is one of the most important initiatives in any marketing organization. The other is ensuring the traffic you are able to generate is qualified and will convert once they arrive. Without a clear and compelling value proposition, you may be missing the opportunity to convert people that are looking for your product or service.

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What is the One Missing Element in Your Content Strategy?

Posted on September 15, 2017 by Red Javelin

A content strategy is a must-have for any marketing organization. It is the foundation for almost all of your marketing activities but the process of developing it can be daunting. A content strategy is a plan for creating, delivering and maintaining useful marketing content designed to attract, engage and acquire your targeted audience.

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Forbes: 15 Content Marketing Strategies To Make Your Expert Blog Less 'Salesy'

Posted on June 09, 2017 by Red Javelin

For years, marketers have been living by the phrase, "content is king." This is more important than ever nowadays, as new channels for creating, curating, sharing and interacting with content continue to emerge.

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What do CMOs Need To Know About Product Launches?

Posted on June 08, 2017 by Red Javelin

Launching a new product is both exciting and risky. Getting it right is no easy feat and there is no such thing as a marketing silver bullet when it comes to launching a product. Launching a product is a process, not a single event. It is 90 to 120 days of sequenced activities that lead up to building momentum and awareness in the market. Here are nine tips to make sure your launch does not crash and burn.

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The One Thing You Need To Do To Keep Your Inbound Marketing Fresh

Posted on May 23, 2017 by Red Javelin

You have your inbound marketing program up and running and you have been getting good results but now the program seems to be flat and is running out of steam. What should you do next?

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Here is What We Are Reading in IoT this Week

Posted on April 28, 2017 by Red Javelin

Many of our B2B clients have some type of IoT strategy or offering. Becasue we are data-driven storytellers, we are constantly on the lookout for interesting articles to share with them – here are three that we have been reading this week.

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Here’s What Happens When You Stop Your B2B Inbound Marketing Program

Posted on April 18, 2017 by Red Javelin

For a variety of reasons, companies suspend their B2B inbound marketing programs.  Budgets may be reallocated, executives may not have been fully committed to the program, goals may be misaligned, or executives may not understand exactly the value of inbound marketing in establishing a digital presence.

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3 Tips to Avoid a PR Crisis like United Airlines' $1B Mess

Posted on April 12, 2017 by Red Javelin

In today’s real-time world of social media and with critics everywhere, reputation management matters more than ever and it can be lost in an instant. By now, most of you have heard about how a passenger was forcibly dragged off a plane when he was bumped from a flight. If you missed it, watch this video here. It has gone viral in the worst possible way for United.  Even United's competitors are taking advantage of its  pr crisis.

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Integrated PR and Content Marketing Yield Big Results for B2B Companies

Posted on March 17, 2017 by Red Javelin

Is earned media part of your content marketing plan? Is content marketing part of your earned media plan? If not it should be. In our business, we see firms with just content marketing, just public relations, or both but each function working in a silo.

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Build Your Social Media Analytics Toolbox

Posted on November 03, 2016 by Red Javelin

Social media is like a networking event. I am not quite sure who actually said this but I heard it at the Social Tools Summit back in April. It is a compelling analogy and is a very effective way of educating people on the power of social media as well as what is required to tend social media during this ongoing 24/7 networking event.

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