A content strategy is a must-have for any marketing organization. It is the foundation for almost all of your marketing activities but the process of developing it can be daunting. A content strategy is a plan for creating, delivering and maintaining useful marketing content designed to attract, engage and acquire your targeted audience.
For years, marketers have been living by the phrase, "content is king." This is more important than ever nowadays, as new channels for creating, curating, sharing and interacting with content continue to emerge.
Launching a new product is both exciting and risky. Getting it right is no easy feat and there is no such thing as a marketing silver bullet when it comes to launching a product. Launching a product is a process, not a single event. It is 90 to 120 days of sequenced activities that lead up to building momentum and awareness in the market. Here are nine tips to make sure your launch does not crash and burn.
You have your inbound marketing program up and running and you have been getting good results but now the program seems to be flat and is running out of steam. What should you do next?
Many of our B2B clients have some type of IoT strategy or offering. Becasue we are data-driven storytellers, we are constantly on the lookout for interesting articles to share with them – here are three that we have been reading this week.
For a variety of reasons, companies suspend their B2B inbound marketing programs. Budgets may be reallocated, executives may not have been fully committed to the program, goals may be misaligned, or executives may not understand exactly the value of inbound marketing in establishing a digital presence.
In today’s real-time world of social media and with critics everywhere, reputation management matters more than ever and it can be lost in an instant. By now, most of you have heard about how a passenger was forcibly dragged off a plane when he was bumped from a flight. If you missed it, watch this video here. It has gone viral in the worst possible way for United. Even United's competitors are taking advantage of its pr crisis.
Is earned media part of your content marketing plan? Is content marketing part of your earned media plan? If not it should be. In our business, we see firms with just content marketing, just public relations, or both but each function working in a silo.
Social media is like a networking event. I am not quite sure who actually said this but I heard it at the Social Tools Summit back in April. It is a compelling analogy and is a very effective way of educating people on the power of social media as well as what is required to tend social media during this ongoing 24/7 networking event.
Storytelling is a cornerstone of the human experience and data-driven storytelling is the next big thing in content marketing. Brands today have displaced traditional advertising as well as journalists by producing their own content. The goal is to keep their brand in front of prospects to build awareness without having to pay hefty fees to get in front of their audience or “negotiate” with journalist gatekeepers.