Storytelling plays a huge role in establishing disruptive technology as a market force. Good storytelling is important when introducing a complex and disruptive offering in the marketplace whose value is not well understood. But storytelling is only the beginning. It takes a village to launch and drive adoption.
This article was first published in Boston Voyager Magazine.
This post was originally published in Forbes.
Pivoting your marketing tactics is a way of life in the digital age. Market dynamics can change in a blink of an eye and marketers need to respond quickly by tweaking or completely pivoting their programs. Social media is particularly vulnerable to the whims of the market and public opinion, as a single negative social media post can affect your brand’s reputation in minutes.
Red Javelin is an expert at go-to-market strategies and start-up marketing. Many of our clients over the past 17 years (time flies!) come to us when they just have seed money and grow with us until they exit. There are a number of organizations in the Greater Boston area that help entrepreneurs get their ideas off the ground. Red Javelin regularly offers office hours and mentors founders that need help. Next week, Red Javelin is working with student entrepreneurs at two great local higher learning institutions.
With more than 800 million active users, Instagram is rapidly becoming one of the most popular social media platforms right behind Facebook and YouTube.
Thought leadership may seem like the buzzword du jour however it is a critical element for establishing trust and credibility with your prospects and customers. According to a recent LinkedIn survey, 45% of decision makers said that thought leadership directly led them to decide to do business with the company while 30% said it led them to remove a company from consideration.
Facebook is going back its roots by changing its news feed. In order to stop the spread of fake content, Facebook has decided to show you less business and media content, and more people content. Facebook’s new algorithm favors user content that’s shared by users or actively engaged with and effectively de-prioritize publishers’ content.
We just got back from the Consumer Electronics Show (CES) and all I can say is WOW! CES can be daunting for both exhibitors and attendees. The show is massive with more than 180,000 attendees and technology that can blow your mind such as robots that can do just about anything, flying autonomous vehicles and televisions that roll up like posters.
'Twas the night before launch, when all through the team
Last minute checks had us running out of steam;
With campaign and brand message crafted with care,
In hopes that lots of web traffic would soon be there;
We did it! We’re more than happy to announce that Red Javelin has become a Silver Agency Partner of Hubspot – the leading provider inbound marketing tools. Becoming a Hubspot Partner is a recognition of Red Javelin's expertise and proven track record of delivering superior inbound experiences on the Hubspot platform.